August 25 – Manchester City’s Official Tablet and Handset partner TECNO Mobile has launched an African marketing activation that will see 13 youth players from across Africa spend a week being coached at the City Football Academy.
August 23 – Facebook Live has acquired the Indian digital streaming rights from the Asian Football Confederation (AFC) for the remaining fixtures of the AFC Cup, the continent’s second tier club competition.
August 23 – The Asian Champions League, the Asian Football Confederation’s (AFC) top club competition in the region, has attracted another sponsor to its portfolio, with Chinese bottled water brand C’estbon coming on board as an Official Supporter.
August 23 – The Qatar National Bank (QNB) has renewed its partnership with the Qatar Football Association (QFA) and the Qatar Stars League Management (QSLM) until the end of the 2022/23 season.
August 22 – The Chinese Super League has announced plans to create online football games as it searches for new sources of revenue.
August 22 – Manchester City have upgraded their one-year old regional sponsorship with pharmaceutical company Mundipharama to a global deal for its BETADINE brand.
August 21 – Spain’s LaLiga has signed a three-year regional partnership with mobile telecoms operator Zain Sudan.
By Paul Nicholson
August 18 – FanLeague, a new entrant in the pools betting market, has launched this month and is rolling out a product that looks like becoming a real contender in the pools betting business, marrying the gaming element with strong social features.
August 18 – Premier League Tottenham Hotspur have unveiled China-based smart phone and technology provider LEAGOO as the club’s Official Mobile Phone Partner in a five-year deal that starts with the 2017/2018 season.
August 18 – Ladbrokes, one of the UK’s leading High Street and online bookmakers, has announced two new partnerships with Premier League clubs Burnley and Leicester City for the 2017/18 season.
August 17 – French Ligue 1 side OGC Nice has dipped into its investor pool and pulled out a shirt sleeve sponsor. Chinese hotel brand 7 Days will take the position on the shirt for the start of the Ligue 1 season this weekend.
August 17 – Online bookmaker Betway has signed a three-year deal to become the official betting partner of German Bundesliga club Werder Bremen.
August 15 – Bayern Munich have agreed a six-year sleeve sponsorship with Qatar’s Hamad International Airport (HIA). It is Bayern’s first sleeve sponsorship under the new advertising rules that have come into the Bundesliga for this season which kicks off Friday.
August 14 – Manchester City has delivered more than 10,000 sessions to over 352,000 young people, aged 6-19 years old in the past 10 months as part of its football schools programme.
August 17 – Premier League Southampton, the subject of a long running but so far uncompleted takeover by Chinese group Lander Sports, has secured a deal closer to home with the singing of local firm Utilita as its Official Energy and Utilities Partner.