December 18 – Twitch is rapidly becoming the newest must-have ‘broadcast’ channel for clubs, with Premier League Tottenham Hotspur launching their service on Wednesday. LaLiga’s Barcelona announced they were migrating new content to a Twitch last week.
December 16 – Continental Tires, who celebrate a 150th anniversary next year, will do so with a renewed sponsorship of the Asian Football Confederation’s national team competitions and the exclusive sponsor in the tire category.
December 16 – Spanish giants Barcelona today launch their official channel on live streaming behemoth Twitch, opening with commentary of the club’s LaLiga match against Real Sociedad.
December 15 – Premier League Arsenal are revamping their membership programme into a broader based loyalty and rewards programme that will be delivered in partnership with Barclays Bank and Fortress GB.
December 15 – OneFootball has acquired Dugout, one of the world’s largest digital football media businesses, taking over a key rival in a bid to expand its reach and digital footprint further.
December 14 – The Professional Football League (LFP) and Mediapro have reached an agreement to part ways with the Spanish agency paying €100 million in compensation.
December 8 – The AFC has taken a significant step into eastern Europe’s broadcast market with United Media picking up the rights for Southeast Europe to the Asian confederation’s major national and club competitions.
December 3 – Sportswear and boot brand New Balance has expanded its partnerships in Japan with the addition of J-League club FC Tokyo in a multi-year sponsorship.
December 3 – Premier League returnees Fulham have agreed a one season deal credit scoring specialist ClearScore as an Official Principal Partner and Sleeve Sponsor.
December 2 – LaLiga has partnered with mobile technology company Mondia group to launch a subscription-based mobile focussed platform offering exclusive content and experiences. Called LaLiga Xtra, the content service will launch “in the coming months”.
December 1 – UEFA have resigned PepsiCo for a further three-year Champions League term for the 2021–24 cycle.
December 1 – Following the lead of their bigger brothers, Italy’s Serie B clubs have formed a new media rights company to manage the leagues marketing and broadcast assets.
November 30 – Premier League Leeds United have struck a two-year agreement with consumer electronics brand Hisense who will become an Official Partner of the club.
November 26 – Online trading platform CAPEX.com has become the Official Online Trading Partner of Juventus.
November 25 – Genius Sports Group has announced a data, streaming and integrity partnership with Mexico’s Liga MX. The Mexican league adds to the deal just signed with the Argentinian FA for its competitions.