September 24 – IQONIQ has become the official fan engagement platform for all beach soccer competitions in an agreement signed with governing body Beach Soccer World Wide.
September 2022 – The first regional sponsor for the Qatar 2022 World Cup has been announced with GWC named as the tournament’s Official Logistics Provider.
September 20 – Aston Villa open their season tonight against Manchester City with a new sleeve sponsor, online gaming brand LT who take over from another betting brand BR88 in a one-year deal. Villa have also announced online FX and CFD trading platform Skilling as a new club partner.
September 21 – Leicester City have signed Landsail Tyres as their new Official Tyre Partner in a three-year deal.
September 18 – The English Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season after terminating its £564 million contract with PPTV earlier this month.
September 18 – Trading platform eToro has renewed sponsorships with Premier League clubs Southampton and Leicester City for the 2020/21 season in one-year deals.
September 18 – Online gaming company Parimatch has stepped up its football sponsorship profile with a new deal with Italian giants Juventus.
September 18 – Cryptocurrency trading platform StormGain has become the Official Crypto Trading Partner of Serie A’s Lazio in a multi-year deal.
September 17 – Arsenal have agreed a three-year deal with Estonian cryptocurrency-based sports betting platform Sportsbet.io to be the club’s Official Betting Partner.
September 17 – Online gaming company W88 has extended its sponsorship with Premier League Leicester City to the end of the current 2020/21 season. No value was given for the deal.
September 16 – Manchester City have renewed their partnership with Korean tyre giant, Nexen Tire, for a third term, keeping their sleeve sponsorship position and adding sleeve branding to the women’s team, training kit branding and the club’s esports team.
September 14 – Everton, riding high from their weekend opening season win over Spurs, have more cause to be positive having extended their partnership with Italian food giant Fratelli Beretta.
September 14 – Premier League Leicester City have agreed online betting firm Parimatch to become the club’s First Team Training Wear Partner and Betting Partner.
September 11 – Barcelona have become the first football club to break the 10 million YouTube subscriber mark. The NBA (14.7million) is the only sports channel that has more followers.
September 11 – US confectionary giant Mondelēz International has continued to spend its European marketing dollars on football with the announcement that it will become an official partner of Germany’s Bundesliga and Bundesliga 2.