July 20 – Premier League champions Liverpool have launched a new global partnership with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius, who become club’s Official Tourism and Economic Development Partner.
July 17 – Serie A’s Roma and US sportswear giants Nike have cancelled their 10-year partnership with three years left to run on the contract.
July 16 – Real Madrid will have a new official bank from the start of the 2020/21 season. An agreement with Liberbank will see the financial institution take over from Caixabank.
By Paul Nicholson
July 15 – Saudi Arabia’s decision to “permanently terminate” beIN Sports license to broadcast in the country has been called a “sham” by the Qatari broadcaster, but also throws focus back on to the Premier League who are still to rule on whether Saudi Arabia’s public investment fund can buy Newcastle United.
July 13 – Inter Milan have announced their first sleeve sponsorship with Australia-based currency broker IC Markets, an online provider of FX services and ECN trading capabilities.
July 10 – Betting firms will no longer be allowed to appear as front-of-shirt sponsors or hold stadium naming rights in Spain from the start of next season.
July 10 – Macron have renewed their kit deal with LaLiga’s Real Sociedad for five more seasons, taking them through to the end of the 2025/26 campaign.
July 9 – After a one-season separation, Juventus and Cygames are back together with the Japanese video game developer taking the Italian champions’ back-of-shirt position.
July 7 – Spanish giants Real Madrid, who are currently undergoing renovation of their iconic Santiago Bernabéu stadium, have announced a wide ranging multi-channel retail programme.
July 7 – A smart and expensive set of wheels is an essential part of the kit of the modern day millionaire professional footballer. But what happens when those wheels become less loved and surplus to requirements. What is the vehicle resale value with the celebrity attachment added to the luxury value of the car? And what if the car, or tractor, is a beautifully maintained classic?
July 6 – Celtic’s new Adidas kit is already proving a hit with fans as the volume of pre-orders for the new training wear on the club’s online shop last Friday served to crash the site’s servers.
July 6 – Spanish telecommunications giant Telefónica has signed an exclusive broadcast rights deal for UEFA’s flagship club competitions for the 2021-24 cycle covering the Spanish territory.
July 6 – The war on global piracy has seen a new battle win for LaLiga who, working with the Danish Rights Alliance, have won a court ruling that pirate service Rojadirecta is illegal and must be blocked by Danish ISPs.
By Samindra Kunti
July 3 – In an unprecedented move, Brazilian broadcasting behemoth TV Globo has rescinded its contract with Rio de Janeiro’s state football federation after Flamengo streamed their match against Boa Vista on Youtube under a temporary federal rule introduced by Jair Bolsonaro.
July 3 – Gambling sponsorship on football shirts in the UK should be banned as a deterrant to young people being lured into betting, a British House of Lords report has recommended.