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Football Marketing

Inter Milan secures Zain KSA as first Saudi partner

January 24 – 20-time Serie A champions, Football Club Internazionale Milano, better known as Inter Milan, have just signed their first partnership with Saudi Arabian technology company Zain KSA, who will become an Official Regional Partner.

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Digital platforms

Man City keep pushing digital platform boundaries with Veritran deal

January 24 – Manchester City has announced a multi-year partnership with Veritran, a digital technology specialist.

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Football Marketing

New online bookie BET.bg agrees sponsorship of Bulgarian Super Cup

January 24 – The Bulgarian Professional Football League (BPFL) has agreed a sponsorship with one of the newest entrants to the Bulgarian online betting market, BET.bg.

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Europe

Ambitious plans announced for Benito Villamarín Stadium revamp in Betis

January 23 – Real Betis have released new renderings of their ambitious plan to modernise the Benito Villamarín Stadium in Seville, with construction slated to begin at the end of the current season.

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Concacaf

NSL extends partnership with DoorDash Canada for inaugural season

January 23 – The Northern Super League (NSL), Canada’s first professional women’s football league, has extended its founding partnership with DoorDash Canada for the league’s inaugural 2025 season. At the heart of the partnership is a shared mission to ‘inspire, empower, and support’ the next generation of female athletes.

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Digital platforms

Bundesliga’s debut on Roblox platform scores 1.3m visits over first weekend

January 22 – The Bundesliga has broken new ground by becoming the first European football league to launch a presence on Roblox, the virtual gaming platform with a global user base of over 65 million daily active players. The move is designed to connect with younger fans, providing them with an interactive way to engage with the league.

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Football Marketing

Betsson renews Boca Juniors deal as it pushes deeper into South American markets

January 22 – Argentine club football powerhouse Boca Juniors has solidified its relationship with Swedish sportsbook Betsson Group, announcing a renewed partnership that will keep the betting giant as the club’s main sponsor until the 2028 season.  

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Broadcast

TFF strikes TV deal with HT Spor for lower tier leagues until end of season

January 20 – The Turkish Football Federation (TFF)  has signed a TV rights agreement with broadcaster HT Spor for Nesine 2nd League and Nesine 3rd League matches. The agreement will run until the end of this season in June.

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Sponsorship

Bundesliga and Intersnack combine for funny-frisch business

January 20 – Bundesliga International and Intersnack Deutschland SE, the company behind the popular snack brand funny-frisch, have signed a long-term partnership agreement, making funny-frisch an official partner of both the Bundesliga and Bundesliga 2.

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Sponsorship

Belgian clubs find loopholes to beat betting sponsorship rules

January 17 – Several Belgian top flight clubs are exploiting loopholes in the country’s new gambling legislation to promote betting operators, prompting the Belgian gaming commission has opened an investigation. 

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Sponsorship

Elproex expand Deportivo Alavés sponsorship to men’s team kit

January 17 – La Liga club Deportivo Alavés has extended its sponsorship with Elproex Industrial, already a sponsor of the women’s and youth teams this season, to include the men’s first team.  

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Broadcast

BBC confirms Cates, Chapman and Logan rotate hosting of world’s oldest football show

January 17 – The announcement that the entire country of England has been anxiously awaiting has finally happened. Kelly Cates, Mark Chapman and Gabby Logan will be the new Match of the Day (MOTD) presenters from next season, the BBC has announced.

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Broadcast

FIFA launches Spanish rights tender for 2026 and home-hosted 2030 World Cups

January 16 – In 2030, Spain will co-host their first World Cup since the fiesta hit Iberian shores in 1982, but before a ball is kicked, the all-important media rights are up for grabs.

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Sponsorship

Atletico Mineiro sign online bookie H2Bet as shirt sponsor

January 16 – Belo Horizonte club Atletico Mineiro has partnered with H2Bet in a three-year deal.

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Football Marketing

Revolut banks on global partnership with Man City Women

January 16 – Manchester City Women have announced a global partnership with Revolut, marking the financial technology company’s debut in women’s football.

Read more …

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