Twitter stats: Man Utd set to hit 6m mark, can Cherries bust 100K?


By Paul Nicholson
August 11 – Manchester United have continued their chasing down of the leadership positions in Insideworldfootball’s Twitter rankings, closing to within 60,000 followers of Chelsea in a slower week of Twitter gains but which saw the reds increase their following by 32,000 against Chelsea’s 16,000.

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Adidas extends deal with Spanish until 2026

RFEF and adidas

By Mark Baber
September 9 – Adidas is extending its partnership with the Spanish Football Federation (RFEF) until 2026. Under the terms of the partnership, which had originally been scheduled to run until 2018, the German group will continue to supply kits and apparel to all RFEF teams, including the Spanish national football team.

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EA Sports demos FIFA 16 using top 50 player ratings


By Mark Baber
September 8 – EA Sports FIFA 16 is today (depending on geographical location) available to users in demo version. The company has been promoting the new game through release of its ratings for players, including a top 50, with the full version of the game due for release around September 22.

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Infront makes inroads in Italy with sports agency buys


By David Owen
September 6 – Infront Sports & Media, the Chinese-owned international sports marketing company, has announced a major expansion of its Italian football activities. The company has acquired Gsport, a leader in marketing rights management in Italian club football, as well as Sport09, an Italian sports media agency.

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