August 8 – Big brands attract each other. FC Barcelona have signed a two-year collaboration agreement with Sony Music that will focus on the creation of entertainment experiences.
August 8 – Premier League returnees Norwich City have announced car manufacturer Lotus as a club partner in a new multi-year deal.
August 8 – The sponsorship roster of brands getting into women’s football has been added to by feminine hygiene brand Lil-Lets who have signed a one-season deal with Everton Ladies.
August 7 – The English FA will launch a new over-the-top platform that will provide free live coverage of every Women’s Super League game from the start of the 2019/20 season.
August 6 – Gaming and betting giant GVC Holdings is donating club sponsorship assets from 42 to its UK clubs to GambleAware’s ‘Bet Regret’ campaign.
August 6 – The English Football League has announced Leasing.com as the title sponsor of the EFL trophy, its cup competition that sees League One and League Two clubs compete with Premier League U-21 teams.
August 6 – Trading platform eToro has added Everton and Aston Villa to its sponsorship roster, taking the number of Premier League teams it has deals with to six, including Crystal Palace, Leicester City, Southampton and Spurs.
By Paul Nicholson
August 5 – The court filing in Trinidad by Jack Warner claiming that the Trinidad and Tobago FA owes him TT$15,761,003 ($2.3 million) has sparked the re-opening of an old claim by Selby Browne and his CSTN broadcast company over Caribbean TV rights – rights that Warner sold to the Caribbean Football Union (CFU) for $4.25 million.
By Osasu Obayiuwana
August 5 – beIN Sports, the international pay-tv broadcaster, financed by the government of Qatar, is officially the number one financial partner of the Confederation of African Football (CAF).
August 5 – Basque club Real Sociedad has signed a reported six-season €9 million stadium naming rights deal with insurance company Reale Seguros.
August 2 – Manchester City have returned from their Japan pre-season jaunt with a new sponsor. Melco Resorts & Entertainment is to become the club’s Official Partner in Japan in a deal that also covers City’s sister club in Japan, Yokohama F. Marinos.
August 2 – Argentina giants River Plate will carry Turkish Airlines as their new shirt sponsor in a three-year deal reportedly worth $15 million.
August 2 – Premier League Southampton have extended their one-season deal with trading platform eToro for the 2019/20 season.
August 1 – Juventus chairman Andrea Agnelli has rejected allegations that the Italian champions broke contract terms when Cristiano Ronaldo failed to feature in a pre-season friendly against the K League All Stars in Seoul last week.
August 1 – La Liga has not found a home for its broadcasting rights in the UK and Ireland for the 2019/20 season, leaving the big kick off in August in doubt for fans across the UK.