Hibs unveil Eden Mill as club sets up its return to Scotland’s elite
June 16 – Newly promoted Scottish Premier League side Hibernian have unveiled Eden Mill as a new back-of-shirt sponsor in a one-year deal.
Football Marketing
Parc OL upgrades stadium lighting to boost event flexibility
June 16 – Parc Olympique Lyonnais stadium has upgraded to next-generation LED lighting using the Philips ArenaVision LED pitch lighting system. It is the first French stradium to implement the solution which is being hailed as a breakthough for stadium entertainment and provides a greater flexibility for mix-used stadium events.
Click, dip, tap or swipe; Visa teams with Alfa-Bank for Confed Cup stadia payment solution
June 15 – Visa is rolling out 1,600 point-of-sale terminals and more than 120 mobile concessionaires throughout stadium concourses at the 2017 Confederations Cup in Russia that kicks off this week.
EFL launches iFollow live digital streaming service with over 1,500 games
June 15 – The English Football League (EFL) is expanding its broadcast platform for its three professional from next season with the launch of the iFollow service for overseas markets. Matches already being broadcast outside the UK and Irelands will not be available on iFollow. More than 1,500 games will be streamed digitally.
Czech corruption scandal forces Grambinus to pull league title sponsorship
June 14 – Long time Czech league sponsor Grambinus is to pull out of its deals with the Czech football Association (FAČR), including its title sponsorship of the country’s top league, saying that the corruption scandals that have hit the presidency of the federation are now impacting on their brand image.
Subbuteo builds its global football fingerprint with Asian confederation
By Paul Nicholson
June 13 – The rapidly re-growing sport of Subbuteo – the table football game where players use their fingers to move figures on the pitch to score goals – is adding a new regional confederation in Asia to help develop the sport in the region.
Hottest ticket in Scotland. Celtic burst through 50,000 season ticket sales barrier
June 9 – Scottish Premiership treble winners Celtic have announced that they have “smashed the 50,000 barrier for season tickets sold for the coming 2017/18 season.” The club did not lose a league game under new manager Brendan Rodgers last season.
Standard Liège expands New Balance club sponsor roster into Belgium
June 8 – New Balance has added Belgian first division side Royal Standard de Liège to its kit supply roster, taking over Kappa. The US sportswear firm will provide the team with kit, training wear and equipment starting with the 2017/18 season.
Ronaldo to make his debut on FIFA 18 video game cover
June 7 – Cristiano Ronaldo will be the cover athlete for EA Sports FIFA 18 game that will go on worldwide release September 29. Incredibly, it is the first time Ronaldon has been on the cover.
Messi launches theme park project bearing his name in China
June 6 – Big players do big things. While Ronaldo was scoring two goals to win the Champions League final in Cardiff, Wales, with Real Madrid, Lionel Messi was in Beijing launching a football theme park that will bear his name in Naijing, China.
Diplomatic row squeezes beIN Sports as Egyptian clubs ban reporters and Mido stands down
June 6 – Egyptian giants Al Ahly and Zamalek have announced they will boycott the Qatari-owned television network beIN Sports following the damaging diplomatic rift between Qatar and several Arab countries, including Egypt and Saudi Arabia.
3 for 1 deal. Allstate signs on with CONCACAF and renews with MLS and FMF
June 6 – CONCACAF has signed the Allstate Insurance Company as its Official Insurance Sponsor for all championships for the next four years. No figure has been disclosed for the deal that also included four-year renewals of deals with the MLS and the Mexican national team’s US tours.
Saudi’s Al Ahli ends Qatar Airways sponsorship after political ties are cut
June 5 – The first football sponsorship fall-out from the cutting of diplomatic ties by Saudi Arabia, the UAE, Bahrain and Egypt with Qatar, has been the cancellation of Saudi club Al Ahli’s shirt deal with Qatar Airways.
FIFA lands last-minute Russian TV deal with Match-TV
June 5 – With less than two weeks to go before the tournament starts, FIFA has secured a domestic TV deal in Russia to broadcast the 2017 Confederations Cup and 2018 World Cup with national sports channel Match-TV.
Aussies expand broadcast platform with Fox on-selling rights to Ten
June 6 – Australian football, currently challenged by a slow moving reform process at federation level, has better news for stakeholders on the broadcast front with Ten Network announcing it has acquired the exclusive free-to-air rights to A-league and national team matches.