By David Owen
June 19 – Puma were the big winners in the second round of Euro 2016’s battle of brands. Austria’s fortuitous goalless draw with Cristiano Ronaldo’s Portugal in Paris on Saturday night ensured that the cat brand’s five teams all avoided defeat in their respective second matches at the tournament.
By David Owen
June 15 – Portugal’s failure to defeat tiny Iceland in industrial Saint-Etienne on Tuesday night has not prevented its shirt supplier Nike from taking an early lead in Euro 2016’s Battle of the Brands.
June 13 – French national broadcaster TF1 and M6 are locked in a battle to secure the TV rights for France’s matches in the 2018-2022 cycle.
June 9 – Premier League club Southampton may have lost a manager this week, but they have gained a new main club sponsor. TV and broadband provider Virgin Media will take over from consumer electronics firm Veho in a three-year deal.
June 7 – Oulala.com, the daily fantasy football platform that launched the monetised version of its games in Europe last October, has launched its Euro 2016 game.
June 6 – Manchester City has launched an official club page on social media site GIPHY, the first English Premier League club to embrace the platform.
By Paul Nicholson
June 1 – It looks like being the only way to get tanked during the Euro 2016 tournament without fear of arrest for drunken behaviour or terrorist activity. World of Tanks has launched its Tank Football 2016 video game in time for the Euros.
June 1 – Travellers concerned they are going to miss Euro 2016 action should consider booking with Turkish Airlines who will be streaming matches live on their widebody aircraft – Boeing 777s and Airbus A330s – on all international flights.
May 31 – Premier League Manchester City have added Australian wine brand Wolf Blass in what is described as a “multi-year marketing partnership”. No figure has been announced for the regional deal.
May 31 – Tottenham Hotspur have moved quickly to expand their commercial opportunity in South Korea following a rapid 30% growth in the club’s fanbase in the region as the club’s challenge for Premier League honours has raised its profile.
May 30 – West Ham have planning approval to instal Europe’s largest in-stadium digital screen at the Olympic Stadium as part of a wrap around the stadium carrying the club’s colours and logo.
May 26 – Italy’s Serie A champions Juventus have added an Arabic language service to their web and social media platforms. The deal with KingFut principally targets the middle east and Africa and is the club’s seventh language extension.
By Paul Nicholson
May 24 – Liverpool will play FC Barcelona at London’s Wembley Stadium the weekend before the start of the 2016/17 season on August 6, as part of the International Champions Cup (ICC) that is being played mainly in the US but also in four European cities – Dublin, Glasgow, London and Stockholm.
May 25 – Euro 2016 sponsor Turkish Airlines has launched a fan activation campaign titled ‘Meet Europe’s Best’ that will showcase fans and their cultures encouraging them to load social media content to a microsite around the hashtag #EuropesBest.
May 23 – Paris Saint-German have signed a three-year global sponsor partnership with Indonesian tyre brand Multistrada.