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Football Marketing

Man Utd missing out on £26m as stadium naming rights increase by over 80%

money go round

By Mark Baber

February 14 – An updated study of Stadium Naming Rights by Duff & Phelps, the global valuation and corporate finance advisor, finds market rates of Premier League stadium naming rights  have increased by over 80% over the last four years – rising from £74.6 million in 2013 to £135.6 mllion in 2017.

Read more …

Football Marketing

Mastercard calls up Pele to #StartSomethingPriceless with Champions League campaign

February 13 – Champions League sponsor Mastercard, who last week extended its 24-year partnership for another three-year cycle to 2021, has called up Pele to activate the brand sponsorship in advance of the last 16 knockout rounds.

Read more …

Football Marketing

Man Utd get a shot in the arm with Cho-A Pharm sponsor extension

February 12 – South Korean pharmaceuticals company, Cho-A Pharm, has renewed its sponsorship of Manchester United as the club’s Official Pharmaceuticals partner in South Korea and Vietnam.

Read more …

Football Marketing

Chinese eBike maker Yadea glides in as Russia 2018 regional sponsor for Asia

By Mark Baber

February 9 – The Chinese company Yadea, a market leader in the production of electric-powered motorcycles, bicycles and scooters, has signed on as a Regional Supporter of the 2018 FIFA World Cup.

Read more …

Football Marketing

Mastercard becomes 4th UEFA Champions League renewal for 2018-21 cycle

February 9 – Mastercard have become the fifth sponsor to sign up for the 2018-21 cycle of UEFA Champions League rights, following on from the announcement earlier this week that PepsiCo were renewing their deal with the top level of club competition in Europe.

Read more …

Football Marketing

Man City broker new sponsorship with AvaTrade for Asia and Latin America

February 8 – Manchester City has signed a new multi-year regional partnership with online trading broker AvaTrade who will become the club’s Official Online Trading Partner for China, Asia and Latin America. 

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Football Marketing

Coca-Cola make eCopa a grassroots qualifier for FIFA eWorld Cup 2018

February 8 – Coca-Cola has announced that its eCOPA Coca-Cola tournament will be an official EA Sports FIFA 18 Global Series qualifier event as part of ‘The Road to the FIFA eWorld Cup 2018’ that will be played in August.

Read more …

Broadcast

Spain’s MediaPro secure Serie A TV rights in €1.05bn deal

Serie A tv

February 7 – Italy’s Serie A has accepted Spanish’s MediaPro offer for rights to broadcast matches for the 2018-21 seasons at just above €1.05 billion.

Read more …

Football Marketing

PepsiCo renews for a second 3-year cycle of UEFA Champions League sponsorship

February 6 – PepsiCo have renewed their sponsorship of the UEFA Champions League for a second three-year cycle taking them from the start of the 2018/19 until 2021. The deal also includes sponsorship of the UEFA Super Cup in 2018, 2019 and 2020.

Read more …

Football Marketing

Saudi Sports Authority and FA look to ditch out-of-favour MBC for Saudi Telecom

By Mark Baber

February 6 – The General Sports Authority (GSA), Saudi Football Federation and the Saudi Telecom Co. (STC) on Monday signed a memorandum of understanding by which STC will have the sole rights for transmission of local football matches and the matches of Saudi national team.

Read more …

Football Marketing

Barcelona head for the big screen with Pixar talks on animated feature film

Barcelona logo

February 5 – The move by clubs into general entertainment television programming via reality style behind-the scenes shows has now been taken a step further with Barcelona reportedly in preliminary talks with Disney-owned Pixar over the making of an animated feature film.

Read more …

Football Marketing

Man City to head to US for pre-season, ICC and a Soccer Festival in LA

February 5 –  Manchester City have become the first of Europe’s big clubs to confirm they will be playing in the International Champions Cup (ICC) tournament this summer in the US.

Read more …

Football Marketing

Juventus tread new path In China signing Linglong Tire as global partner

February 5 – Serie A champions Juventus have continued their marketing push in China with the addition of Shandong-based Linglong Tire as the Italian club’s Official Global Tire Partner.

Read more …

Football Marketing

Esports busts $1.5bn mark 2017 with new leagues to drive growth to $2.3bn by 2023

February 2 – Revenue for the esports industry hit $1.5 billion in 2017 and is predicted to grow by 26% in 2023 to more than $2.3 billion.

Read more …

Football Marketing

eFootball.Pro turns to Sportradar to build PES league content and commercial programme

February 2 – The fledgling eFootball.Pro e-sports league to be played on Konami’s Pro-Evolution Soccer (PES) game has handed its league media rights to the data and content division of Sportradar.

Read more …

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