Man City tread new path with Nexen Tire in global deal


August 7 – Manchester City FC have signed Nexen Tire, the leading South Korean tyre and tubing brand, as the Club’s Official Tyre Partner. The club is the latest to announce a tyre manufacturer as a major sponsor – Yokohama recently took over as Chelsea’s shirt sponsor in an estimated £200 million five year deal.

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Down but not out. CSKA sign kit deal with Lotto

cska kits 2

By Alexander Krassimirov
July 31 – They may have been dropped to the amateur leagues and non-professional status, but Bulgaria’s CSKA Sofia is still pulling in commercial interest and has signed a contract with Italian sportswear company Lotto. The appareil brand will replace another Italian company, Legea.

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OGC Nice are latest French club to deal in poker site Winamax

Winamax and Nice

By Samindra Kunti
July 27 – French Ligue 1 side OGC Nice have signed a sponsorship deal with online poker company Winamax. In a new one-year deal, running for the duration of the 2015/16 season, Winamax branding will appear on the front of Nice’s playing shorts. Winamax’s logo will feature for the first time during a friendly against Napoli on August 2.

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