Messi rings up more sponsorship cash with Huawei deal

March 21 – While Barcelona teammate Neymar is contemplating his €45.9 million fine for tax evasion in Brazil, Lionel Messi – no stranger to multiple tax fraud allegations himself – was signing on another sponsorship deal, this time with Chinese telecoms firm Huawei.

Read more …

IMG to take Chinese Super League to the world

China Super League logo

By Paul Nicholson
March 3 – While international interest in China has generally been inward looking with big name players from Europe making big money transfers to Chinese clubs, the Chinese Super League (CSL) itself is also looking outward and has appointed IMG as the exclusive sales agent for its global TV rights outside of China.

Read more …

Man Utd turn on the power with new Yanmar deal


March 3 – It appear Manchester United fans like motor vehicles and the club likes motor manufacturers as global sponsors. Chevrolet are the club’s shirt sponsor, and sit alongside Japanese industrial Yanmar who have extended their deal to become the club’s first Agricultural Vehicles Partner.

Read more …