June 29 – It may be a month to go before the match but Relevent Sports, organisers of the International Champions Cup, are ramping up the promotion of the El Clásico clash between Barcelona and Real Madrid at the Hard Rock Stadium in Miami on July 29.
June 27 – Manchester City is venturing into the area of eSports promotion and will host its first eSports tournament open to fans in the US – the Man City FIFA 17 Cup – on the Battlefy platform to coincide with the club’s pre-season 2017 tour to the US.
June 27 – FCA Mexico and the FCA National Dealer Association of Mexico have announced a two-year sponsorship of Mexico’s National Soccer team which will see the Jeep brand providing the official vehicles for the Mexican national team.
June 27 – Kenyan online betting operator SportPesa is to pull out of its sponsorship of the Kenyan Premier League and the Kenyan Football Federation after the government introduced a new law imposing a 35% tax rate of gross profit on all gambling activities.
June 26 – Germany’s Bundesliga has reported a new attendance record for its top two divisions in the 2016/17 season.
By Mark Baber
June 23 – After a three month review, the FA is to end all sponsorship with betting companies starting from the end of the 2016-17 season.
June 22 – On the same day that the English FA were ending their Ladbrokes deal and all brand association with betting sponsors, Burton Albion in the English Football League Championship were announcing the renewal of their shirt sponsorship with Tempobet.
June 22 – Premier League Bournemouth have signed a record sponsorship deal with online gaming company Mansion, continuing the relationship with the firm whose M88 logo will appear on the front of the Cherries’ home, away and third shirts.
June 21 – Telemundo is reporting record broadcast numbers on its digital platforms for its coverage of the Confederations Cup 2017 from Russia. Nielsen ratings report that the Portugal vs. Mexico reached 4 million total viewers on Telemundo and ranks as the most streamed match ever on Telemundo’s digital platforms.
June 21 – Premier League Manchester City has signed Philippines-based on-line gaming company Kai-Fa Yule K8.com as the club’s official betting partner in Asia.
June 19 – With the Gulf diplomatic crisis continuing, reports suggest Saudi Arabia plans to set up new TV channels to challenge the regional dominance of Qatar’s BeIN Sports which is banned in the country, but is the dominant regional player in the sports rights market holding most of the key international league and national team properties.
June 20 – FIFA has embraced the new Augmented Reality (AR) technology opportunity on the Facebook platform to give fans a new way of showing their support for their teams.
June 18 – Premier League Swansea City have unveiled their 2017-18 Joma kits with new main shirt sponsor LeTou, an online betting site, taking the premium sponsor slot on the front of the jersey and Barracuda Networks as one of the league’s first sleeve sponsors.
June 16 – Newly promoted Scottish Premier League side Hibernian have unveiled Eden Mill as a new back-of-shirt sponsor in a one-year deal.
June 16 – Parc Olympique Lyonnais stadium has upgraded to next-generation LED lighting using the Philips ArenaVision LED pitch lighting system. It is the first French stradium to implement the solution which is being hailed as a breakthough for stadium entertainment and provides a greater flexibility for mix-used stadium events.