By Ben Nicholson
October 1 – The NWSL has extended its partnership with Nike through 2019, thus meaning that Nike will remain as the league’s official club kit, apparel and equipment, supplier of the league balls, and provider for all NWSL teams present and future.
By Mark Baber
September 28 – Arsenal have announced a new partnership with the Ethiopian Dashen Brewery in a deal described by Dashen’s CEO as a win for Arsenal, for the brewery and for Ethiopia.
By Samindra Kunti
September 28 – France’s Professional Football League (LFP) has extended its partnership with production company HBS (Host Broadcast Services) for a further four years.
By Paul Nicholson
September 25 – The weekly Twitter growth table saw a number of changes in ranking this week as Chelsea dropped to fourth behind Liverpool who took third slot. Manchester United continue to dominate weekly growth with one tweet this week being retweeted 14,000 times- that is 1,500 more retweets than Manchester City – in fifth place in the table – gained in new followers.
By Samindra Kunti
September 24 – Brazil and FC Barcelona star Neymar has signed new personal sponsorship deals with Gillette in Latin America and Replay.
By Tom Parsons
September 24 – Former Manchester United captain Gary Neville has agreed a deal to become a regular analyst on China’s Sina Sports network where he will link up with current pundits Carlo Ancelotti and Michael Owen.
September 22 – The arrival of South Korea international Heung-Min Son at English Premier League club Tottenham Hotspur has spurred the club’s social media team to start creating localised Korean language content across its Facebook, Instagram, Youtube and web platforms.
By Paul Nicholson
September 21 – The start of the Rugby World Cup in England has not dampened enthusiasm for Premier League soccer with the league recording the highest capacity percentage (96.07%) overall since the opening day of the season.
By Ben Nicholson
September 21 – A week prior to the release date of videogame FIFA 16, some female national team players have been reluctantly removed from the game for precautionary reasons.
By Paul Nicholson
September 18 – The first full week of club business after the international break has seen a greater increase in tweets across the board at Premier League clubs. It is also a week that saw Manchester United break the 6 million overall follower mark.
By Paul Nicholson
September 17 – US data company Gracenote, which earlier this year debuted in the sports data business with the acquisition of Infostrada Sports and SportsDirect, has launched its ‘DVR Extend’ feature for cable and satellite broadcasters in the US that will mean viewers who record games need never miss extra time or a penalty shoot-out.
By Mark Baber
September 15 – Arsenal have appointed Cheshire-based DJI Holdings as their Official Lottery Partner in China despite the ongoing suspension of on-line lotteries by the Chinese government.
By Paul Nicholson
September 15 – PlayStation4 (PS4) videogamers have three new app-based prediction games to play based on the UEFA Champions League. Available for free, the official PlayStation F.C. UEFA Champions League app can be downloaded from the PlayStation®Store.
By Paul Nicholson
August 11 – Manchester United have continued their chasing down of the leadership positions in Insideworldfootball’s Twitter rankings, closing to within 60,000 followers of Chelsea in a slower week of Twitter gains but which saw the reds increase their following by 32,000 against Chelsea’s 16,000.
By Paul Nicholson
August 11 – There is a parallel sports world taking place to that of the traditional football world. It is a world that has more active participants than football has registered players, generates billions of dollars and is now filling stadiums full of fans to watch its players.