May 7 – On the eve of the week of their Congress in Bahrain FIFA have signed a new airline sponsor. Qatar Airways becomes Official Partner and the Official Airline of FIFA in a sponsorship deal that will take through to 2022 when their home country hosts the World Cup.
May 5 – The English Football Association is mulling over ending its commercial ties with betting and alcohol firms at the end of the season, says chairman Greg Clarke.
By Samindra Kunti
May 5 – Telenet and VOO have retained the TV rights to broadcast the Belgian top flight league for the next three seasons. The Belgian clubs will net €75 million per season.
May 5 – Manchester City has added power management company Eaton as the club’s Official Home Energy Storage Partner in the UK. No figure was announced for the sponsorship which was described as a multi-year deal (usually three years).
May 4 – Tottenham Hotspur have released their SPVRS app for iOS and Android devices that takes users on a tour of the club’s currently being constructed new stadium using Virtual and Augmented Reality technology.
May 4 – No sooner had Manchester United manager Jose Mourinho bemoaned a packed fixture schedule as the club battle to close its season out with a Champions League qualifying place, than the club triumphantly announce a sixth pre-season friendly, against Norway’s Valerenga on July 30.
May 3 – Olympique Marseilles has hired one of the world’s leading advertising and marketing agencies, McCANN France, to carry out a club rebranding, develop a communications strategy and lead the ticket marketing effort for the 2017-18 season.
May 1 – The timing could perhaps have been better with Joey Barton having just received an 18-month ban for betting on football matches, but the Scottish Professional Football League (SPFL) is poised to announce an extension of its naming rights sponsorship with bookmaker Ladbrokes.
May 1 – The expanded CONCACAF club competitions, including the Champions League, have signed their first major broadcast deal for the new format with FOX Sports Latin America. The five-year deal renews Fox’s existing broadcast deal from 2017/18 to the end of the 2021/2022 season.
By Helen Cracknell
April 28 – It has been a long wait for Virtual Reality to live up to its billing as the next big revolutionary technology for fans to experience football matches. However the technology is there and clubs are waking up to the multiple opportunities of VR across their business, and perhaps more importantly, the opportunities of Augmented Reality and the innovations that Microsoft’s Hololens glasses will bring. The real wait is now for clubs to commit financially.
April 28 – Bournemouth have unveiled Umbro as new technical kit supplier in a club record deal. The new partnership will begin with the 2017/18 season and run for five years. Umbro replaces JD Sports.
By Samindra Kunti
April 27 – Social media platform Twitter has broken into top tier football rights territory with the live-streamed final of the CONCACAF Champions League as part of their partnership with the governing body.
April 27 – Kenyan-based online gaming firm SportPesa has expanded its football sponsorships in Europe becoming the official African betting partner of Spain’s La Liga in a three-year deal.
April 25 – Newcastle United’s re-ascent to the Premier League will immediately catapult the club into ninth place in the Premier League social media rankings, but is it a position that perhaps reflects the under achievement of what is undoubtedly one of England’s most passionately supported clubs?
April 25 – Manchester City has expanded its partnership with London-listed but China focussed technology, content and services company BNN. The new deal will see the club deliver coaching programmes and unique content via the Xinhua News mobile app.