Man City tread new path with Nexen Tire in global deal


August 7 – Manchester City FC have signed Nexen Tire, the leading South Korean tyre and tubing brand, as the Club’s Official Tyre Partner. The club is the latest to announce a tyre manufacturer as a major sponsor – Yokohama recently took over as Chelsea’s shirt sponsor in an estimated £200 million five year deal.

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Down but not out. CSKA sign kit deal with Lotto

cska kits 2

By Alexander Krassimirov
July 31 – They may have been dropped to the amateur leagues and non-professional status, but Bulgaria’s CSKA Sofia is still pulling in commercial interest and has signed a contract with Italian sportswear company Lotto. The appareil brand will replace another Italian company, Legea.

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