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Football Marketing

Premier League issues TV tender with more live games and a simulcast option

TV camera

December 11 – The Premier League’s tender for its domestic broadcast rights package for 2019-22 has seen the league boost the number of packages available to seven with a total of 200 live games (up from 168).

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Football Marketing

Inter top 7 million Facebook likes as content build starts to pay off

inter milan logo

December 8 – Inter Milan, who have invested in building their content division via their new Inter Media House facilities, are seeing an immediate benefit with the club announcing they have   passed the seven million fans mark on Facebook.

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Football Marketing

French gear up with Volkswagen for a long journey in Russia and through to 2023

December 4 – The French Football Federation (FFF) have prolonged their commercial partnership with automotive manufacturer Volkswagen until June 2023.

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Football Marketing

Oulala partners with Bravio to take DFS to the Indian market

December 4 – Daily Fantasy Sports (DFS) operator Oulala is looking to expand its platform into India via its new partnership with Australian technology firm Bravio Gaming which provides online digital entertainment solutions on a B2B and B2C basis.

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Football Marketing

EFL lands Thai Airways as sponsor of its Wembley finals

 November 30 –  The English Football League (EFL) has signed airline Thai Airways as a new partner in a deal taking them to the end of the 2017/18 season and including the five finals (Carabao Cup plus the play-offs) that the league hosts at Wembley.

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Football Marketing

Banco Santander open their account with UEFA’s Champions League

November 29 – Spain’s Banco Santander will join UEFA’s Champions League roster of sponsors from next season in a three-year deal, one of the first announcements of sponsors for the next cycle of deal being closed by TEAM Marketing.

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Football Marketing

Real Madrid extend Nivea Men sponsorship globally through to 2022

November 29 – Real Madrid have extended and expanded their sponsorship with German cosmetics company Nivea in a five-year deal that will take them through to 2022.  Male grooming brand Nivea Men first became a became a domestic partner of Real Madrid in 2013.

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Football Marketing

Peru builds on World Cup success signing BBVA Continental as new sponsor

November 28 – BBVA Continental, a leading Peruvian bank, has become an official sponsor of the Peruvian Football Federation with a focus on the development of the lower divisions of Peruvian football and young talent in the country.

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FIFA

FIFA and Alibaba retake their vows in not-so-new deal for Club World Club

By Paul Nicholson

November 24 – FIFA and Alibaba seem to have re-announced a sponsorship for the Club World Cup that was first unveiled in 2015.

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Football Marketing

 #FIxFIFA trends on Twitter as players announce FIFA18 Black Friday boycott

By Mark Baber

November 22 – Ahead of Black Friday when EA sports would expect to be selling lots of FIFA Ultimate Team coins, players have been complaining about multiple problems with the latest game update and say they will launch a boycott.

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Football Marketing

Melitta tops up Man Utd’s sponsorship cup as first official coffee partner

November 21 – Manchester United have signed a multi-year partnership with Melitta which will see the brand become the club’s first Official Coffee Partner. No value was announced for the deal which was also announced to Wall Street in the US where the club’s shares are traded.

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Football Marketing

DFS issues to get aired at first business summit in Malta

November 20 – The Daily Fantasy Sports business is to get its first conference, hosted in Malta, later this week (November 23). The European Fantasy Sports Summit (EFSS) aims to give an international platform to a DFS focused agenda.

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Football Marketing

EFL renews bumper deal with Sky Bet and extends across all platforms

November 20 – It didn’t take long before football capitalised on the decision by the UK government to give it a free pass in its gambling review that left the sport untouched by any new regulation. The English Football League has announced a five-year renewal of its partnership title sponsor Sky Bet.

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Football Marketing

Arsenal cashes in with WorldRemit as global online money transfer partner

November 19 – Digital money transfer company WorldRemit has signed a global deal with Arsenal as its Official Online Money Transfer Partner.

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Football Marketing

Globo agrees 40-match, $2.5m a game deal with CBF for Brazil national team games

Brazil eye

November 17 – The Brazilian Football Confederation (CBF) has signed a new TV rights deal with Globo worth $2.5 million per match for the Brazilian national team until 2022. 

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