November 9 – Premier League Tottenham Hotspur have expanded their charitable activity in China with Jaguar Land Rover China with the addition of a hook-up with the China Soong Ching Ling Foundation. The new partnership is seeking to strengthen ties between British and Chinese children through a shared passion for football.
By Paul Nicholson
November 7 – Liverpool’s re-emergence as title chasing force this season is having a stimulating effect on its social media and Facebook likes in particular.
November 4 – LaLiga has announced a three year sponsorship with the Hacienda y Viñedos Marques del Atrio winery that sees the Marques del Atrio brand as the league’s official wine partner across its three divisions.
November 3 – For many Manchester City fans Christmas came early with their 3-1 Champions League win over Barcelona earlier this week. Now the club is kicking off its festive season with a number of promos and initiatives designed to engage their growing global fanbase.
The club is asking fans to vote for their favourite side and taking part in a range of festive competitions both online and at the Etihad Stadium on matchdays.
November 3 – It was a strong week for twitter activity last week with a total of 4,739 tweets from the Premier League teams, the second highest week this season after the 5,085 tweets in week ending Sunday September 18.
November 1 – Manchester United could never be accused of being asleep at the wheel when it comes to signing up new sponsor partners, but should they be tempted to doze off they have a new sponsor in China’s mattress and pillow brand Mlily who can make it a comfortable experience.
November 2 – It began because of Borussia Monchengladbach’s long name, became a bit of a joke but has been fully embraced by the German team and taken on a life of its own.
November 1 – Manchester City have continued their rapid digital expansion with the launch of a new app for Amazon Fire TV allowing users to stream CityTV videos directly on to a connected TV via the Amazon platform.
November 1 – Japanese car manufacturer Nissan, global sponsor of UEFA’s Champions League, has added some star power to its ‘Excitement’ advertising theme, naming Real Madrid’s Gareth Bale and Manchester City’s Sergio Aguero as the brands ‘Engineers of Excitement’.
October 31 – Premier League Bournemouth have launched a new app with takeaway food delivery service Deliveroo and incorporating a fantasy football and predictor game. The app has been developed by Irish fan engagement company Sportego.
By Paul Nicholson
October 28 – It has been a strong week for growth in Twitter numbers with nearly 270,000 new followers across the Premier League clubs who were seemingly unaffected by the hackers who broke into the US based Dyn servers that brought the social media platform down.
October 27 – Manchester City have announced Valvoline as a new global partner in a “multi-year” agreement that will see Valvoline designated as the club’s ‘Official Automotive Lubricants Partner’.
October 25 – A comparison of Twitter Followers, Facebook Likes and Instagram Followers across the Premier League shows that Manchester United dominates on all three social media platforms.
October 25 – The English FA has confirmed an £820 million six-season international broadcast rights deal for its FA Cup domestic competition, the oldest club competition in world football.
By Paul Nicholson
October 20 – Arsenal topped Manchester United in the weekly Twitter followers table for the second week running. The Gunners’ 52,900 new followers is a marked jump for the club, in comparison to the tail off in growth Man Utd are experiencing.