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Football Marketing

Saudi’s Al Ahli ends Qatar Airways sponsorship after political ties are cut

June 5 – The first football sponsorship fall-out from the cutting of diplomatic ties by Saudi Arabia, the UAE, Bahrain and Egypt with Qatar, has been the cancellation of Saudi club Al Ahli’s shirt deal with Qatar Airways.

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Broadcast

FIFA lands last-minute Russian TV deal with Match-TV

FIFA TV camera

June 5 – With less than two weeks to go before the tournament starts, FIFA has secured a domestic TV deal in Russia to broadcast the 2017 Confederations Cup and 2018 World Cup with national sports channel Match-TV.

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Football Marketing

Aussies expand broadcast platform with Fox on-selling rights to Ten

tv rights

June 6 – Australian football, currently challenged by a slow moving reform process at federation level, has better news for stakeholders on the broadcast front with Ten Network announcing it has acquired the exclusive free-to-air rights to A-league and national team matches.

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Football Marketing

Football and fast cars. Nissan drive Excitement Index comparison in football’s fast lane

June 1 – What is more exciting, watching a Champions League match or being a passenger in a Nissan GT-R at 250km/h driving around the iconic Spa racetrack? Champions League sponsor Nissan have compared both via their Excitement Index methodology, though one wonders if in this context it should be renamed the fear index.

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Football Marketing

‘12th Man’ survey puts Brits at top of most passionate fans. 13th man needed?

June 2 – A survey by Champions League sponsor Mastercard has seen British football fans voted the most passionate in Europe. ‘The 12th Man’ study saw 32% vote for British fans, ahead of 16% for Spanish fans and 12% for Italian fans.

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Football Marketing

Lagardère cut their losses and run with Juventus Stadium renamed Allianz Stadium

June 2 – Italian league and Cup double winners Juventus who tomorrow face Real Madrid in the Champions League final in Cardiff, have confirmed that their Juventus Stadium will be renamed Allianz Stadium from July 1.

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Football Marketing

China’s Vivo signs on as FIFA sponsor for 2018 and 2022 World Cups

By Andrew Warshaw

June 1 – FIFA’s links with China have been further cemented by the announcement of another Chinese World Cup sponsor, with smartphone company Vivo named as the latest commercial backer for both the 2018 and 2022 tournaments.

Read more …

Broadcast

Globo loses Brazil friendlies as CBF opens up local broadcast market to new platforms

Brazil eye

By Samindra Kunti

May 31 – Brazilian broadcast giant TV Globo has fallen out with the Brazilian FA (CBF) and will not cover the national team’s two friendly fixtures in June in Australia.

Read more …

Football Marketing

New Balance makes FAI eyes smile with new kit deal

May 30 – New Balance has added its first European national team to its roster, picking up the kit sponsorship of the Republic of Ireland (FAI) national team from the start of the 2017/18 season. The US sportswear firm is also sponsor of Costa Rica and Panama.

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Football Marketing

Spurs in Hong Kong to launch new expanded sponsor deal with AIA

May 26 – Premier League Tottenham Hotspur have extended their shirt deal with insurance group AIA until the end of the 2021-22 season. The club announced the extension while on their post-season tour to Hong Kong at AIA Group’s headquarters.

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Football Marketing

West Brom organically grow links with Palm into main sponsorship as K8 drops out

May 25 – Premier League West Bromwich Albion have quickly signed Chinese construction for Palm as the club’s main sponsor after Chinese online betting firm K8 pulled out of their two-year deal after just one season.

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Football Marketing

One league they have won. Man Utd top season Twitter stats beating Arsenal by 500K

May 24 – Manchester United convincingly topped the Twitter growth stats for the 2016-17 season putting on more than 2 million followers over the season. Arsenal also increased their Twitter followers more than 2 million while another two clubs – Chelsea and Manchester City – had increases of more than 1 million over the season.

Read more …

Football Marketing

New Balance nudges out Nike at Athletic Bilbao

May 24 – New Balance has taken over as official kit supplier for Spain’s Athletic Club (also known as Athletic Bilbao). New Balance will supply the squad with kit, training wear and equipment from the 2017/18 season in a six-year deal, taking over from Nike.

Read more …

Football Asia

Chinese upgrade Ping An sponsorship for CSL and national team

May 24 –  The Chinese FA has upgraded its partnership with insurance firm Ping An in a new four-year deal that will see the firm became the main sponsor of the Chinese Super League (CSL) as well as the official financial sponsor of the national team.

Read more …

Football Marketing

Man City head Stateside with Carlsberg support

May 22 – Manchester City have signed Carlsberg as their Official U.S. Beer Partner. Carlsberg, through its US distributor St. Killian, will promote initially around the Man City pre-season tour to the US.

Read more …

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