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Football Marketing

Saudi Arabia to challenge BeIN sports rights deals with new channel launches

TV broadcasts

June 19 – With the Gulf diplomatic crisis continuing, reports suggest Saudi Arabia plans to set up new TV channels to challenge the regional dominance of Qatar’s BeIN Sports which is banned in the country, but is the dominant regional player in the sports rights market holding most of the key international league and national team properties.

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Football Marketing

FIFA and Facebook combine to launch AR 3D mask app

June 20 – FIFA has embraced the new Augmented Reality (AR) technology opportunity on the Facebook platform to give fans a new way of showing their support for their teams.

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Football Marketing

Swansea unveil new kit and sponsors with Letou on front and Barracuda on sleeve

June 18 – Premier League Swansea City have unveiled their 2017-18 Joma kits with new main shirt sponsor LeTou, an online betting site, taking the premium sponsor slot on the front of the jersey and Barracuda Networks as one of the league’s first sleeve sponsors.

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Football Marketing

Hibs unveil Eden Mill as club sets up its return to Scotland’s elite

June 16 – Newly promoted Scottish Premier League side Hibernian have unveiled Eden Mill as a new back-of-shirt sponsor in a one-year deal.

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Football Marketing

Parc OL upgrades stadium lighting to boost event flexibility

June 16 – Parc Olympique Lyonnais stadium has upgraded to next-generation LED lighting using the Philips ArenaVision LED pitch lighting system. It is the first French stradium to implement the solution which is being hailed as a breakthough for stadium entertainment and provides a greater flexibility for mix-used stadium events.

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Football Marketing

Click, dip, tap or swipe; Visa teams with Alfa-Bank for Confed Cup stadia payment solution

June 15 – Visa is rolling out 1,600 point-of-sale terminals and more than 120 mobile concessionaires throughout stadium concourses at the 2017 Confederations Cup in Russia that kicks off this week.

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Broadcast

EFL launches iFollow live digital streaming service with over 1,500 games

TV cameraman

June 15 – The English Football League (EFL) is expanding its broadcast platform for its three professional from next season with the launch of the iFollow service for overseas markets. Matches already being broadcast outside the UK and Irelands will not be available on iFollow. More than 1,500 games will be streamed digitally.

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Football Marketing

Czech corruption scandal forces Grambinus to pull league title sponsorship

June 14 – Long time Czech league sponsor Grambinus is to pull out of its deals with the Czech football Association (FAČR), including its title sponsorship of the country’s top league, saying that the corruption scandals that have hit the presidency of the federation are now impacting on their brand image.

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Football Marketing

Subbuteo builds its global football fingerprint with Asian confederation 

By Paul Nicholson

June 13 – The rapidly re-growing sport of Subbuteo – the table football game where players use their fingers to move figures on the pitch to score goals – is adding a new regional confederation in Asia to help develop the sport in the region.

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Football Marketing

Hottest ticket in Scotland. Celtic burst through 50,000 season ticket sales barrier

Celtic fans

June 9 – Scottish Premiership treble winners Celtic have announced that they have “smashed the 50,000 barrier for season tickets sold for the coming 2017/18 season.” The club did not lose a league game under new manager Brendan Rodgers last season.

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Football Marketing

Standard Liège expands New Balance club sponsor roster into Belgium

June 8 – New Balance has added Belgian first division side Royal Standard de Liège to its kit supply roster, taking over Kappa. The US sportswear firm will provide the team with kit, training wear and equipment starting with the 2017/18 season.

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Football Marketing

Ronaldo to make his debut on FIFA 18 video game cover

June 7 – Cristiano Ronaldo will be the cover athlete for EA Sports FIFA 18 game that will go on worldwide release September 29. Incredibly, it is the first time Ronaldon has been on the cover.

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Football Marketing

Messi launches theme park project bearing his name in China

June 6 – Big players do big things. While Ronaldo was scoring two goals to win the Champions League final in Cardiff, Wales, with Real Madrid, Lionel Messi was in Beijing launching a football theme park that will bear his name in Naijing, China.

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Broadcast

Diplomatic row squeezes beIN Sports as Egyptian clubs ban reporters and Mido stands down

beIN Sports world cup

June 6 – Egyptian giants Al Ahly and Zamalek have announced they will boycott the Qatari-owned television network beIN Sports following the damaging diplomatic rift between Qatar and several Arab countries, including Egypt and Saudi Arabia.

Read more …

Football Marketing

3 for 1 deal. Allstate signs on with CONCACAF and renews with MLS and FMF

June 6 – CONCACAF has signed the Allstate Insurance Company as its Official Insurance Sponsor for all championships for the next four years. No figure has been disclosed for the deal that also included four-year renewals of deals with the MLS and the Mexican national team’s US tours. 

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