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Football Marketing

AT&T redials sponsorships with MLS, U.S. Soccer and Mexican team tour

July 21- US telecoms giant AT&T has extended its long-running sponsorships with soccer in the country renewing deals with the MLS, U.S. Soccer and the annual Mexican national team tour in the US.

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Football Marketing

Leicester put their arm round Siam Commercial Bank in initial one-year deal

July 19 – Leicester City are the latest Premier League club to announce a shirt sleeve sponsor, taking advantage of the league’s new commercial branding rules.  Siam Commercial Bank (SCB) will debut on the club’s shirts in today’s Premier League Asia Trophy match in Hong Kong.

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Football Marketing

Bundesliga opens up gaming rights adding Konami and Sega to renewed EA deal

July 18 – Germany’s Bundesliga has renewed one of its key digital gaming partnership with Electronic Arts but at the same time added to the sponsorship category with new partners in Konami and Sega.

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Football Marketing

Falken tread global path with multi-year Liverpool deal

July 18 – Liverpool, in Hong Kong on the first leg of their pre-season tour, have announced Japanese firm Falken Tyres as a new global sponsor.

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Football Marketing

Virgin Media adds sleeve sponsorship to shirt deal at Saints

July 18 – Southampton’s main club sponsor Virgin Media has added the shirt sleeve sponsorship to its package. The media brand will now have its logo on the front of the shirt and the newly created sleeve position.

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Football Marketing

Tempobet doubles up in Football League with Preston North End deal

July 17 – Online bookmaker Tempobet has signed a second shirt sponsorship deal in the English Football League, becoming principal partner at one of the Football League’s founding clubs Preston North End.

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Football Marketing

DFB trades in Mercedes-Benz for a new model VW

DFB logo

By Mark Baber

July 14 – The German football association (DFB) is trading in its Mercedes-Benz deal for a shiny new model from disgraced carmaker VW, reportedly worth €25-20 million per year. Mercedes have been the DFB’s main automotive sponsor since 1972.

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Football Marketing

Just win it. Adidas eat Nike’s lunch in Europe’s big competitions

adidas v nike

July 13 – Nike may have been the dominant brand when it comes to winning major European leagues and titles over the past 11 years (Nike 37 Adidas 26), but last season Adidas wiped out the swoosh winning six out of seven major European tournaments.

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Football Marketing

DHL activate Man Utd sponsorship with UNITED.DELIVERED. campaign

July 13 – Manchester United sponsor DHL has activated a marketing campaign that invites Manchester United fans to host a match. DHL will deliver the match ball and the playing kits for the teams, wherever in the world the match is to be played.

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Broadcast

Man Utd cut reliance on Sky and Virgin to launch TV channel on the web

MUTV logo

July 11 – Manchester United has launched a new streaming service at mutv.com which will enable subscribers to sign up to the channel without having to go through a satellite subscription. The channel will only be available to subscribers in the UK and Ireland at the start.

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FIFA

McDonald’s adds to FIFA sponsor concerns with rumours it is going cold on Russia 2018

July 10 – With the World Cup in Russia less than a year away, one of FIFA’s top front-line sponsors, McDonald’s, have been in discussions about a possible withdrawal due to ethical concerns.

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Football Marketing

India stokes local sponsorship sales for U17 World Cup with Coal India deal

July 10 – It may not be a message for environmental sustainability, but it will help FIFA’s financial sustainability. Coal India has signed up as the third National Supporter for the U-17 World Cup by the Local Organising Committee (LOC).

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Football Marketing

QNET keeps ‘direct selling’ partnership with Man City in new 3-year deal

July 7 – Premier League Manchester City have renewed their global partnership with Asian direct selling company QNET for another three years to 2020.

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Broadcast

TV scheduling row: Game, set and match to FIFA in Wimbledon clash

FIFA TV camera

July 6 – FIFA says it will not back down after scheduling next year’s World Cup final kickoff in Russia on the same afternoon as the Wimbledon men’s tennis final.

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Football Marketing

Toyota race to start line with last-minute Gold Cup sponsorship deal

July 6 – With 48 hours to go before the kick-off of the Gold Cup at The Red Bull Arena in Harrison, New Jersey, CONCACAF have announced another last-minute sponsorship sale with Toyota coming on board as the Official Motor Vehicle of the CONCACAF Gold Cup.

Read more …

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