Red Bull builds in Premier League with Everton added to partner roster
September 12 – Everton have agreed a multi-year partnership with Red Bull which will see the Austrian drinks brand become the club’s new Official Energy Drink Partner.
Football Marketing
Arsenal drive deeper into digital marketing with NTT Data deal
September 11 – Premier League side Arsenal have agreed a multi-year partnership with NTT Data which will see the company become the club’s first-ever Official Digital Transformation Partner.
LaLiga and brand Spain look to build Chinese presence with CMG broadcast deal
September 11 – LaLiga has returned to China Media Group (CMG) as its official broadcast partner in China.
Monaco complete forex deal with Ebury
September 11 – AS Monaco have signed a new partnership with Ebury, which will see the B2B foreign exchange solutions company become the club’s official Fintech partner.
Messi drops down the FC25 player ratings as Mbappe, Haaland and Rodri take top spots
September 10 – Game developers EA Sports have dropped a ratings bombshell ahead of flagship game FC25’s release later this month, as Lionel Messi is handed his lowest rating in 16 years.
Has AC Milan hit a home run with Yankees fashion partnership?
September 10 – Football and baseball are set to briefly unite as Serie A side AC Milan partner up with the MLB’s New York Yankees to collaborate on a limited-edition, co-branded fashion line.
Chelsea tread new tyre sponsorship with China’s Linglong
September 10 – Premier League side Chelsea have unveiled global tyre manufacturer Linglong Tire as their new official global tyre partner on a multi-year deal.
Bursaspor agree Atış Group shirt sponsorship as they ‘light the torch of resurrection’
September 10 – Bursaspor, one of Turkey’s biggest clubs which currently is playing in the fourth tier in Turkey, has signed a shirt sponsorship deal with Atış Group.
Man Utd delivers DHL for another 3-year campaign with CSR and sustainability focus
September 10 – DHL have extended their Manchester United sponsorship that began in 2011 to the end of the 2027 season.
EA FC adds new partners and features ahead of FC25 roll out
September 9 – Electronic Arts, producer of the FC25 game, has unveiled a series of exclusive multi-year marketing partnerships and in-game integrations as the company continues to strengthen its flagship EA Sports FC 25 game ahead of its release later this month.
Serie A battleground for video game licensing rights as Konami and Strikerz challenge EA’s dominance
September 9 – After four years with their official licensing outside of the world’s most popular football simulation game, Roma and Napoli will rejoin the fray as part of a big win for EA Sports ahead of the release of the FC 25 title later this month.
LeoVegas.News keeps Italian focus with Atalanta renewal
September 9 – Online news magazine LeoVegas.News has renewed its sponsorship with Serie A’s Atalanta for the 2024/25 season.
NYCFC brings in Klutch to market founding partnerships for new 25,000 capacity stadium
September 6 – The American gem in City Football Group’s global ownership portfolio, New York City FC, have announced Klutch Sports Group as the club’s agency of record for Founding Partnerships at New York’s first football-specific stadium, slated to open in 2027.
Oppo dials in for another 3 years of Champions League coverage
September 6 – Oppo has renewed its partnership with UEFA for the Champions League, Super Cup, UEFA Youth League and Futsal Champions League for the 2024–27 commercial cycle.
Saudi Pro League partners with TikTok as it rolls out its brand globally
September 6 – The Saudi Pro League has announced TikTok as its digital partner for the 2024/25 season.