Levski Sofia delivers Lacrima sleeve sponsorship
October 18 – Bulgaria’s Levski Sofia has signed a sleeve sponsorship deal with dairy producer Lacrima, one of the largest Bulgarian companies producing dairy products.
Football Marketing
Real Madrid, Barca and Man Utd have most overseas support, finds report
October 17 – Real Madrid, Barcelona, and Manchester United have emerged as the most globally supported football clubs by fans outside their home nations, according to a new report by sports blockchain company Chiliz.
Is football betting on crypto to fill the gap left by bookmaker sponsors?
October 17 – The gambling industry that has had its hooks into the clubs, players, and fans of the Premier League will have to face a future without their names and logos plastered over the front of jerseys (sleeve partnerships are exempt).
Corinthians refuse to drop betting sponsor as gaps appear in Brazil licensing rules
October 16 – Brazil’s clubs are proving reluctant to give up their betting sponsors despite the Brazilian Football Confederation (CBF) saying it will enforce a ban on club sponsorship by bookmakers across all levels of Brazilian football who do not hold state betting licenses.
Inter Milan acquire license to market club in Saudi Arabia
October 17 – Italian Serie A holders Inter Milan have announced the acquisition of a Saudi Arabian Ministry of Investment (MISA) licence, formalising their commitment to a strategic expansion in Saudi Arabia to further extend the club brand presence in the Middle East and grow their fanbase.
DFB betting partner Interwetten stops making markets in German amateur football
October 16 – Germany-based bookmaker Interwetten, a partner of the DFB, has stopped offering betting markets for all amateur matches in the country.
Aussie A-League adds Opta Search and Opta Stream to Stats perform data deal
October 15 – The Aussie A-League has extended its official media data partnership with Stats Perform, which will see the addition of Opta Search and Opta Stream, as the league looks to unlock new sponsor inventory and deepen engagement for fans of its men’s and women’s competitions.
Man City renew Japanese regional sponsor Abeam Consulting
October 15 – Premier League holders Manchester City have announced a renewal of their regional partnership with Tokyo-based Abeam Consulting.
Nottingham Forest’s sweet deal
October 15 – British confectionery brand Swizzels has teamed up with Nottingham Forest for the 2023/24 Premier League season, delivering a sweet experience for fans at The City Ground.
Boost Mobile connects for second year of Aussie league sponsorship
October 11 – The Australian Professional Leagues (APL) has extended its partnership with Boost Mobile, solidifying the telco brand as an Official Partner for both the Isuzu UTE A-League Men’s and the Ninja A-League Women’s competitions.
Fenerbahce sign shirt back deal with Ergünler Logistics for women’s team
October 11 – Turkey’s Fenerbahçe has signed a sponsorship deal with Ergünler Logistics for the 2024/2025 season that will see the logistics company’s logo placed on the back of the Fenerbahçe women’s team shirts.
LaLiga expands Saudi links with 3-year Riyadh Season sponsorship
October 10 – LaLiga has announced a three-season commercial partnership with Saudi Arabia’s Riyadh Season – a series of entertainment, cultural, and sporting events held in the kingdom’s capital of Riyadh – become an official sponsor of Spain’s top football division until 2027.
Merkur puts its money on Bundesliga Table Football
October 10 – German gambling company Merkur Group has been named the main sponsor of the Table Football Bundesliga final.
Riyadh Air lands naming rights for Atletico Madrid’s Metropolitano Stadium
October 10 – The Metropolitano Stadium, home to Spanish giants and 11-time La Liga Champions, Atletico Madrid has changed its name. For the remainder of this season and until the end of the 2032-33 season, the venue will be known as the Riyadh Air Metropolitan.
Belgian Pro League invests in major data ecosystem to support clubs
October 9 – The Belgian Pro League has announced a series of major technological investments aimed at boosting its position in European football, with innovations focused on semi-automated offside technology, advanced data collection across all levels of the game, and precision limb-tracking.