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Football Marketing

Oppo dials in for another 3 years of Champions League coverage

September 6 – Oppo has renewed its partnership with UEFA for the Champions League, Super Cup, UEFA Youth League and Futsal Champions League for the 2024–27 commercial cycle.

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Development

Saudi Pro League partners with TikTok as it rolls out its brand globally

September 6 – The Saudi Pro League has announced TikTok as its digital partner for the 2024/25 season.

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Football Marketing

ASUS plugged in for AC Milan sponsorship

September 6 – AC Milan have announced a new partnership with ASUS, which will see it become the club’s Official Computer Hardware Partner starting from the current season.

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Digital platforms

Valencia use LaLiga tech to launch dynamic ticket pricing system

September 5 – Spanish club Valencia have announced they will introduce ‘dynamic ticket pricing’ for home matches.

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Football Marketing

Betway adds Chelsea to its Premier League portfolio

September 5 – Chelsea have unveiled a new partnership with Betway, making the Super Group-owned brand the Premier League club’s long-term Official European Betting Partner.

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Football Marketing

Botev Plovdiv turns to digital agency for marketing help

August 5 – Bulgaria’s Botev Plovdiv has signed a partnership agreement with Bulgarian digital advertising agency LED Zon.
LED Zon provides a wide range of marketing and advertising opportunities with a specialism in outdoor advertising.

Read more …

Premier League

Red Bull fuels its first steps into Premier League with Newcastle deal

September 4 – Newcastle United have signed a multi-year partnership with Red Bull which will see the Austrian drinks company become the Official Energy Drink Partner of the club, helping to fuel both men’s and women’s teams.

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Football Marketing

Inter Milan make big promise to rock Orange County with new academy

September 4 – Inter Milan are taking a step into the increasingly competitive US market with the launch of an academy in Orange County, California.

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Premier League

Parimatch add Nottingham Forest to Premier League sponsorship roster

September 4 – Premier League club Nottingham Forest have announced a new partnership with online gambling operator Parimatch who become the club’s official UK betting partner.

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Broadcast

MNC renews rights for AFC’s national team and expanded club competitions

September 4 – Indonesia-based MNC Group has renewed its media rights partnership with the Asian Football Confederation (AFC) via its PT Media Nusantara Citra Tbk (MNC) broadcast division for the 2025-2028 commercial cycle.

Read more …

Football Marketing

Rapidly growing SportyBet punts on regional deal for Africa with LaLiga

September 4 – Fast-growing African online betting business SportyBet has agreed a multi-year sponsorship with LaLiga, adding to the Spanish leagues regional betting deals with M88 in Asia and RushBet in South America.

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Europe

Lidl signs up for Europa and Conference League 3-year sponsorship cycle

September 3 – German food chain Lidl has expanded its relationship with UEFA becoming an official global sponsor of the Europa League and Conference League for the three-season cycle starting 2024/25 and ending with the 2026/27 season.

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Football Marketing

Kaizen Gaming brand Stoiximan adds Cyprus League naming rights to CFA sponsorships

September 3 – The Cyprus Football Association has deepened its relationship with betting brand Stoiximan with a three-season naming rights sponsorship for it top-tier league which will now be called the Cyprus League by Stoiximan.

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Football Marketing

Hummel warm to kit deal with Greenland as they chase Concacaf membership

September 2 – Hummel has entered into a new four-year agreement with the Football Association of Greenland which will see the Danish sportswear brand produce and design the nation’s kits until 2028.

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Football Marketing

PSG toast Pernod Ricard’s first taste of football sponsorship

September 2 – Pernod Ricard has unveiled a global partnership with Paris Saint-Germain, marking the first collaboration of its kind for the spirits and wine giant. 

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