August 21 – The Albanian Football Federation (FHSF) has sold the naming rights to its top tier club division Kategoria Superiore which will be known as the Abissnet Superiore for the next three seasons.
August 21 – The English FA have announced a long-term renewal with Fanatics, expanding the retail, eCommerce and merchandising partnership the FA already holds with the global digital sports platform.
August 20 – Turkey’s Göztepe has signed a back-of-shirt sponsorship with the energy company Solares Enerji.
August 20 – Premier League Leicester City have unveiled a new partnership with LiteFinance, who become the club’s Official Trading Partner.
August 20 – Serie A’s Juventus have partnered with hydration beverage company Prime, co-founded by YouTube stars Logan Paul and KSI, which will see it become the club’s official sports drink.
August 20 – Premier League holders Manchester City have agreed a new regional partnership with Yili which will see the Chinese dairy products producer become the club’s official dairy partner on a multi-year deal.
August 19 – Chelsea have announced events marketing platform Fever as a Principal Partner, which will see the brand feature on the sleeve of both men’s and women’s teams for the coming season.
August 19 – Linebet has become a regional betting partner of AS Monaco, covering Sub-Saharan Africa and the Mena region, the club confirmed.
August 19 – Premier League holders Manchester City have unveiled the ‘Virtual Etihad Stadium’ project, delivered in collaboration with Sony and utilising Sony’s new FavoriteSpace service, the first sports brand to do so.
August 19 – Nottingham Forest have announced cryptocurrency brand Floki as the official cryptocurrency partner of the club.
August 19 – The Albanian Football Federation (FSHF) has signed a three-year TV deal with Albanian Radio Television (RTSH) for exclusive rights to the Albanian First Division (Kategoria Superiore), Second Division, Albanian Cup and Super Cup matches.
August 16 – Saudi Arabia’s Public Investment Fund (PIF), owner of Premier League Newcastle United and four of the leading clubs in the Saudi Pro League, has agreed a multi-year sponsorship with Concacaf.
August 16 – Serbia’s OFK Belgrade, promoted to the Serbian SuperLig at the end of last season, have renewed their shirt sponsorship with bookmaker Mozzart Bet, in a deal that also sees the club change its name to OFK Belgrade Mozzart Bet.
August 15 – The European Broadcast Union (EBU) has secured broadcast rights to the UEFA Women’s Euro 2025 finals, covering 34 territories.
