PSG toast Pernod Ricard’s first taste of football sponsorship
September 2 – Pernod Ricard has unveiled a global partnership with Paris Saint-Germain, marking the first collaboration of its kind for the spirits and wine giant.
Football Marketing
Kaizen Gaming goes all-in with UEFA for Europa and Conference Leagues with Betano brand
August 29 – Kaizen Gaming has deepened its relationship with UEFA, agreeing a three-year sponsorship for its Betano online bookmaker brand for the Europa League and UEFA Conference League.
MSC push the boat out for another 3 years with Chelsea
August 29 – MSC Cruises has extended its partnership with Chelsea that covers both the men’s and women’s teams for a further three years.
Dortmund take $10m blockchain step with BlockDAG
August 29 – Blockchain tech leader BlockDAG has agreed a $10 million partnership with Bundesliga’s Borussia Dortmund.
Man City and EA Sports extend 13 year partnership for a fifth term
August 27 – Manchester City and EA Sports have agreed a multi-year renewal of their partnership, first signed in 2011, and now going into its fifth term. It is a partnership that has evolved into more than just image rights over the years to embrace a pro e-sports team as well as separate content generation.
Inter Milan go crypto with Gate.io sleeve sponsorship
August 27 – Inter Milan have debuted cryptocurrency exchange Gate.io in a one-season sleeve sponsorship.
Ronaldo proves to be a bigger draw than FIFA, Real Madrid and the Premier League
August 23 – After becoming the fastest user to reach a million subscribers on YouTube with his new-launch channel – less than the duration of a football match after going live on Wednesday – Al Nassr and Portugal forward Cristiano Ronaldo has already eclipsed major entities such as FIFA, Real Madrid and the Premier League.
Romanian federation offers blockchain-based VIP promo to national team fans
August 23 – The Romanian Football Federation (FRF) has put on sale three levels of VIP cards for supporters of the country’s national team, each level containing difference special privileges.
Brentford on the road with expanded Destination Sports deal
August 23 – Premier League side Brentford has joined Destination Sport Group’s growing roster of Premier League partnerships after penning a multi-year deal with the sports travel agency.
Dortmund fans increasingly take up arms against Rheinmetall sponsorship
August 22 – Borussia Dortmund supporters have said they will continue their protest against their club’s sponsorship deal with German arms manufacturer Rheinmetall at the start of the Bundesliga season.
Ronaldo moves from social media poster to YouTube channel owner
August 22 – On Wednesday, Al Nassr star and Portugal international Cristiano Ronaldo launched his own YouTube Channel, with millions of subscribers signing up within hours.
Parimatch bet on Leicester City for another year
August 22 – Leicester City have announced a one-year extension of their partnership with Parimatch as part of a deal that will see the brand continue as the Foxes’ Official Betting Partner for the 2024/25 season.
Corpay Cross-Border business partners with Man City for international payments and forex
August 22 – Premier League holders Manchester City have announced a new multi-year partnership with Corpay that will see the corporate payments company’s cross-border business become the club’s Official Foreign Exchange Partner.
Konami agree multi-year renewal with Man Utd for eFootball series
August 21 – Konami will remain the official esports partner for Premier League Manchester United for its eFootball series.
Bournemouth and WWE 2K tag team to boost numbers
August 21 – AFC Bournemouth have announced a first-of-its-kind new partnership with the WWE 2K video game series as the Premier League regulars take an untrodden step into the virtual world of wrestling.