UEFA puts its referees up for sale
June 13 – UEFA is opening up a new sponsorship programme centred on commercialising its referees across all its competitions.
Football Marketing
AFC secures major Indian streaming deal with FanCode
June 13 – India may have crashed out of AFC World Cup qualifying for 2026, but the second largest country in the world has a growing appetite for football and the confederation is keen to harness its vast population in the regional game.
Spurs super charges its sponsorship with bp pulse and Castrol deal
June 13 – Premier League Tottenham Hotspur have announced BP brands bp pulse as Official EV Charging Partner of Tottenham Hotspur Stadium and Castrol as Official Partner of both the men’s and women’s teams.
Macedonian FA drafts Komercijalna Banka for further 3 years
June 13 – The Macedonian Football Federation has signed a new three-year sponsorship deal with Komercijalna Banka.
Romanian FA is first to join FIFA Collect’s NFT platform
June 10 – The Romanian Football Federation (FRF) is the first national association to sign a partnership agreement with Modex and FIFA Collect platform.
Comical: Canadian Premier League meets Marvel for series of Super Hero days
June 9 – Comic-turned-TV brand Marvel is teaming up with the Canadian Super League (CPL) for a series of Marvel Super Hero Days during the 2024 regular season.
Bookmaker William Hill agrees 5-year title sponsorship of SPFL’s four divisions
June 7 – Bookmaker William Hill will become the title sponsor of all four SPFL (Scottish Professional Football League) divisions from the start of next season in a record-breaking, five-year deal.
Botev Plovdiv renew Macron kit deal for Europa League campaign
June 7 – Bulgaria’s Botev Plovdiv has renewed its contract with the Italian sports equipment manufacturer Macron, a partnership that began 2022.
UEFA launches series of ‘My Game’ short films
June 6 – UEFA has unveiled a new series of short films focused on the technical aspects of the game, allowing fans to delve into the minds of elite-level footballers including Kylian Mbappé, Aitana Bonmatí, Manuel Neuer, Kevin De Bruyne, and Lindsey Horan.
Alexandrion Group toasts Romanian football with 3-year sponsorship
June 6 – The Romanian Football Federation (FRF) has signed a partnership agreement with Alexandrion Group, who will become an official partner of the FRF for the next three years.
Real Madrid and Barca top ranking of social media followers, Man Utd a distant third
June 5 – Real Madrid top a ranking of club social media followers by the CIES Football Observatory, as data shows the UEFA Champions League winners have gained more than 40 million followers since 2023.
Hummel adds LaLiga’s Celta Vigo to growing club kit roster
June 4 – La Liga’s RC Celta Vigo has signed a five-year deal with Hummel which will see the Danish sports brand become the club’s official kit supplier until 2029, replacing Adidas.
TOCA Social to roll out dining and football concept across URW shopping malls in Europe
June 4 – Shopping mall developers Unibail-Rodamco-Westfield (URW) and football training equipment supplier TOCA Football (TOCA) have announced a partnership to open multiple TOCA Social venues throughout Europe.
AS Monaco partner with fast growing e-commerce platform ComAve
June 4 – Ligue1 side AS Monaco has announced a new partnership with e-commerce platform ComAve as the Monegasques look to strengthen fan engagement in the new season.
German bookie Tipico agrees two-year sponsorship of DFB Pokal
June 3 – Germany’s leading online bookmaker Tipico has secured a two-year sponsorship as the official partner of the German cup, the DFB Pokal.