Aston Villa renews Trade Nation sleeve deal for further two seasons
May 29 – Aston Villa have extended their sleeve sponsorship with online trading platform Trade Nation for two more seasons.
Football Marketing
Infront picks up Euro package of Bundesliga distribution rights
May 29 – Bundesliga International has appointed Infront to manage a package of international media rights in a four-year deal, starting with the 2025/26 season.
UEFA.tv documentary from Extraordinary Stories strand wins Sports Emmy Award
May 23 – A UEFA.tv documentary from the confederation’s Extraordinary Stories programming strand, picked up the outstanding short documentary prize at the Sports Emmy Awards in New York on Tuesday night.
Pixellot to use unmanned cameras and AI to bradcast Tximist Cup
May 23 – Pixellot has announced a new partnership with the Tximist Foundation to broadcast all Tximist Cup matches from the upcoming tournament in Spain using cutting-edge AI technology and unmanned camera setups.
Surat Kargo expands sponsorship to Turkish men’s team pre-Euro 2024 finals
May 23 – The Turkish Football Federation (TFF) has signed a two-year deal with the Turkish logistics company Surat Kargo, to become a sponsor of the men’s national team of Turkey.
United Airlines get into bed with Wrexham as Welsh club plans US pre-season
May 22 – United Airlines has taken a new step in their ongoing partnership with Wrexham AFC by debuting limited-edition Wrexham-themed amenity kits and pyjamas.
Derbystar gets the Bundesliga ball rolling for next season
May 22 – Derbystar have released the official match ball for Bundesliga and Bundesliga 2 ahead of the 2024/25 season.
Chase provides low-income support for coach training via Britain’s four home nations
May 22 – Online bank Chase and the four British ‘home’ nations have teamed up to support aspiring coaches from low-income backgrounds by funding 2,900 introductory qualifications and 85 professional coaching bursaries across England, Northern Ireland, Scotland, and Wales.
LFP Media targets international broadcast growth with 5-year Infront deal
May 22 – Infront has agreed a five-year representation deal with LFP Media for international broadcast rights to France’s Ligue 1 and Ligue 2 across Europe, Asia, and Oceania.
Palms Bet doubles up on Levski sponsorship and forgoes €650k of fees
May 22 – Palms Bet, the main sponsor of Bulgaria’s Levski Sofia, is set to more than double its sponsorship payments to the club, according the bookmaker’s owner Milo Borisov (pictured).
Flamengo set to agree doubling of Pixbet sponsorship
May 21 – Brazilian giants Flamengo are closing in on the renewal of their partnership with bookmaker Pixbet in what will be the club’s biggest-ever sponsorship.
Aston Villa confirm Adidas for new multi-year kit deal beginning next season
May 21 – Aston Villa have confirmed that adidas will be the club’s new kit partner from the 2024/25 season onwards. Adidas will replace Castore for Villa’s debut season in the Champions League.
Betano renews Benfica shirt sleeve sponsorship for further three seasons
May 20 – Online bookmaker Betano has renewed its sleeve sponsorship with Portgual’s Benfica for a further three years.
Signed napkin that secured Messi’s move to Barca sells for $965,000 at auction
May 20 – A white paper restaurant napkin that formally linked a young Lionel Messi to Barcelona was sold at a Bonhams on-line auction on Friday for $968,600.
Capelli lands league-wide USL Super League kit deal
May 17 – The USL Super League have announced a new long-term, league wide uniform and apparel partnership with Capelli Sport, as the league expands its portfolio of brand partners as it establishes itself as tier one women’s professional league in the US.