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Football Marketing

Panini to launch first-ever Women’s Super League sticker album

November 14 – Panini have partnered with the English FA to produce a sticker album dedicated to the stars of the Barclays Womens Super League, the first time a women’s league has had a dedicated.

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Sponsorship

Inter Milan lands Qatar Airlines sponsorship

November 13 – Inter Milan have announced a new partnership with Qatar Airlines that will see the airline become the official global airline partner of the 19-time Serie A champions.

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Football Marketing

AC Milan looks to build in the east with Dubai office opening

November 13 – AC Milan has opened an office in Dubai to reinforce its ties with key partners in the Middle East while tapping into commercial opportunities in the area.

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Competitions

Kipsta to take over from Molten as Europa and Conference Leagues’ official ball

November 12 – French football brand Kipsta has made its first entry into the pan-European market with a three-year licensing deal to be the official ball sponsor of UEFA’s Europa League and the Europa Conference League.

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Football Marketing

EFL sponsor Sky Bet earmarks £6m for grassroots fund

November 10 – The English Football League and its naming rights partner Sky Bet have unveiled plans to inject £6 million in funding into an array of community projects throughout England and Wales through the newly introduced Building Foundations Fund. 

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Finance

Legends buys ASM Global to create a venue and sports event marketing giant

November 9 – US events and event marketing specialists Legends have acquired venue management and live events producer ASM Global in a deal reportedly worth $2.4 billion.

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Football Marketing

OPPO plugs into Romanian federation with 2-year sponsorship

November 9 – The Romanian Football Federation (FRF) has signed a sponsorship agreement with Chinese consumer electronics manufacturer OPPO.

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Football Marketing

Saudi Pro League signs Medgulf sponsorship

November 8 – The Roshn Saudi Pro League has signed a sponsorship deal with insurance company Medgulf.

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Football Marketing

LaLiga keeps ball rolling on Puma deal beyond 2025

November 7 – Spain’s LaLiga has extended its official ball supplier deal with Puma. The current deal began with the 2019/20 season and was set to expire in summer 2025. 

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Football Marketing

APM secures AS Monaco main shirt deal 10 games into season

November 6 – Ligue 1’s AS Monaco has signed a new shirt sponsorship with fashion jewellery brand APM Monaco.

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Football Marketing

Rangers warm-up for holiday season with a dram or two with Douglas Laing

November 3 – Rangers have renewed their partnership with Douglas Laing that will see the Scotch Whiskey distiller, blender and bottler remain the 55-time Scottish champions’ official Spirits partner until the end of the 2024/25 season.

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Europe

Celtic ban the ‘unacceptable’ political march of the Green Brigade

November 1 – Scottish champions Celtic have banned season ticket holders belonging to the so-called Green Brigade, one of the club’s supporter groups, from attending home matches after “repeated incidents of unacceptable conduct”.

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Football Marketing

Leeds sign Asian deal with 12Bet as club pushes for Premier League bounceback

November 1 – Leeds United have signed an agreement with 12Bet that will see the sports betting company become the championship club’s Asian betting partner.

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Football Marketing

Gatorade keeps Milan monopoly with AC Milan renewal

October 30 – Italian giants AC Milan have renewed their partnership with Gatorade which will see the PepsiCo group’s brand continue as the Official Sports Drink of the Rossoneri Men’s and Women’s Team, during Serie A and UEFA Champions League matches.

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Football Marketing

Botev Plovdiv strike a chord with Radioplay Media

October 30 – Bulgaria’s Botev Plovdiv has signed a partnership with the largest and independent radio group in Bulgaria, Radioplay Media for the joint promotion of events and products.

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