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Football Marketing

England’s Earps gets shirty over Nike’s lack of goalkeeper jerseys

July 21 – England goalkeeper Mary Earps says she is hurt and disappointed that fans cannot buy a replica of her shirt for the second tournament running.

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Football Marketing

Premier League partners with Destination Sport for delivery of Summer Series in US

July 21 – With Premier League clubs head for the East coast of the US for pre-season friendlies as part of the Premier League Summer Series, Destination Sport Travel Group has announced a new partnership with league for its sport travel brand Sportsbreaks.com.

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Football Marketing

Skin in the game. Estée Lauder targets China with Man Utd deal

July 21 – Manchester United have signed a regional sponsorship with Estée Lauder, focusing on the club’s fanbase in China and the Asia Pacific region.

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Football Marketing

AEK renews online retailer CAR.gr for a further two years

July 20 – Greek champions AEK Athens have extended their back-of-shirt sponsorship with CAR.gr for a further two years.

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Football Marketing

MSC Cruises docks on AC Milan’s sleeve

July 20 – MSC Cruises have picked up the sleeve patch of AC Milan’s shirt in a multi-year deal that will start this weekend when AC Milan meet Real Madrid at the Rose Bowl in Los Angeles as part of the Soccer Champions Tour 2023.

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Football Marketing

Visa renews US Soccer deal until 2028 with focus on gender parity

July 19 – Visa has renewed its sponsorship of the U.S. Soccer Federation (USSF) until 2028, remaining as the exclusive payment services partner of the men’s and women’s teams.

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Football Marketing

Kumho Tire treads new global path with AC Milan deal

July 19 – South Korean Kumho Tire has become a premium partner of AC Milan and the club’s new Official Tire Partner in what is described as a long-term partnership.

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Football Marketing

Peloton takes Liverpool sponsorship for a spin

July 19 – Premier League Liverpool have agreed a multi-year partnership with Peloton, who become the club’s first digital fitness partner.

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Broadcast

SPFL extends BBC domestic TV rights and Infront overseas agency deal until 2029

July 18 – The Scottish Premier League (SPFL) has  agreed multi-year extensions to its BBC broadcast deal and with Infront, for its international TV rights sales. 

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Broadcast

Telekom Serbia channel Arena Sport holds on to Bosnian domestic TV rights

July 18 – The Football Federation of Bosnia and Herzegovina (NS/FS BiH) has renewed its TV rights contract with Telekom Srbija. All Premier League of Bosnia and Herzegovina matches, as well as cup games, will be broadcast on Arena Sport TV.

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Football Marketing

Betclic scores four-year naming rights deal with Liga Portugal

July 14 – Liga Portugal has announced that online sports betting company Betclic has taken the reigns as title sponsor for the top division of Portuguese football. 

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Football Marketing

Bayern agree South American deal with Chilean fintech business Global66

July 14 – FC Bayern Munich have announced a partnership with Chilean financial services platform Global66, their first in South America and second in Latin America.

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Digital platforms

EA FC 24 to allow men and women to play on the same team

July 13 – For the first time, EA sports are offering players the chance to play male and female football players in the same team, a change that is causing ripples in the gaming community.

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Football Marketing

AEK Athens plug in Volton for another season as a main sponsor

July 13 – Greek champions AEK Athens have renewed their sponsorship with energy company Volton Hellenic Energy.

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Aus-NZ 2023

Clock ticking on countdown to WWC2023, and so is TikTok

July 13 – FIFA has partnered with TikTok to deliver tailored content from Australia and New Zealand during the Women’s World Cup that kicks off July 20.

Read more …

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