Man City put Snapchat eyes behind the match day scenes
December 21 – Manchester City have pushed the digital and social media boundaries further with the introduction of a matchday Snapchat host.
Social media
Liverpool close in on 30m Facebook mark while Instagram powers on
December 16 – Instagram continues to be the social media growth engine for Premier League clubs with new followers up by 376,700 over the past week, a 40% increase on the 273,100 rise the previous week. In contrast week-on-week growth of Twitter followers and Facebook like were down across the league.
Twitter stats: Gunners misfire as Leicester find voice and followers
December 14 – Premier League Twitter activity was up this week across all clubs, to a total of 4,760 tweets compared to 4,290 last week. With three games to market in eight days and the clubs keen to move their Christmas merchandise. the increased level of activity is not surprising.
Social media: Facebook booms, Man Utd dominate but Hull City slip out the picture
December 9 – Premier League clubs’ Facebook growth continues to increase week-on-week for a third week running with a jump of 332,800 this week from 314,000 last week and 301,000 two weeks ago.
Twitter table: Liverpool edge Chelsea for third spot
December 6 – Weekly Twitter growth again held strong across the Premier League with the top four clubs of Manchester United, Arsenal, Liverpool and Chelsea all adding impressive numbers and leaving Manchester City a little bit behind, nursing the headaches of lower numbers and loss in the league.
Chelsea and Arsenal go head-to-head on Instagram, Burnley show signs of life
December 2 – New Instagram followers to Premier League clubs increased again this week, though only marginally to 282,000 from 276,000. There are now more than 42.8 million Instagram followers to Premier League clubs.
Twitter stats: Chelsea edge Liverpool again, but gap to Arsenal keeps growing
By Paul Nicholson
November 28 – Growth in new twitter followers this week across the Premier League is up to 0.42% from 0.37% last week – or in real terms from 166,700 to 187,300. Manchester United still top the weekly table but Chelsea are gently showing a return to form and favour after a halving of weekly gains from 12 months ago, due to a drop in form and the unsavoury antics of former manager Jose Mourinho.
Liverpool surge on Instagram as Man Utd hammer away on Facebook
November 25 – The growth of new Instagram followers to Premier League clubs in the week to November 20 has remained steady with another 276,000 plus sign-ons matching the previous week. What is emerging is a pattern of the biggest clubs putting on huge numbers of followers, in contrast to the 12 lowest ranked clubs adding less than 2,000 followers each.
Chelsea edge ahead of Liverpool in Twitter table, Burnley hit rock bottom
November 22 – Overall across the Premier League tweets are up this week as players returned from international duty, but total followers were actually down by 8.5% from last week’s increase of 182,000 to 167,000 this week.
Man Utd top 3 social media rankings as PL tops 700K connections in a week
November 21 – Premier League clubs amassed a whopping 700,000+ new social media connections in the week ending November 13, with more than 277,000 of them on Instagram.
Twitter stats: big money Man Utd top new followers table for third week running
November 14 – The past week has not been the most productive week for Twitter follower gains in the Premier League with attention focussed on World Cup qualifiers.
Twitter ranking: Chelsea pick up pace as Man Utd edge Arsenal to top table
November 10 – There were less tweets this week across the Premier League clubs – down from 4,914 to 4775. But there were more new followers across the league, up to 215,00 from 202,766 last week.
Liverpool find Facebook friends as Man Utd notch 100K+ on Instagram
By Paul Nicholson
November 7 – Liverpool’s re-emergence as title chasing force this season is having a stimulating effect on its social media and Facebook likes in particular.
Twitter: West Ham get vocal and top tweet chart, as Spurs look a little left behind
November 3 – It was a strong week for twitter activity last week with a total of 4,739 tweets from the Premier League teams, the second highest week this season after the 5,085 tweets in week ending Sunday September 18.
Double top: Man Utd return to lead weekly Twitter and Facebook rankings
By Paul Nicholson
October 28 – It has been a strong week for growth in Twitter numbers with nearly 270,000 new followers across the Premier League clubs who were seemingly unaffected by the hackers who broke into the US based Dyn servers that brought the social media platform down.