April 28 – Broadcaster Premier Sports has added the title sponsorship of the Scottish League Cup to its exclusive broadcast rights deal in an agreement that will run for at least two years and see the knockout competition renamed the Premier Sports Cup.
April 27 – MLS side FC Cincinnati has sold naming rights to their new $250 million stadium to Total Quality Logistics (TQL), a Cincinnati business.
April 14 – With the MLS season kicking off on Friday, the league has announced a five-year deal sponsorship with Procter & Gamble, reportedly worth $80-100 million.
April 13 – MLS side Inter Miami have secured a three-year stadium rights naming deal with US car retailer AutoNation. The agreement will also branding on first team training kits.
April 12 – Manchester City has added Middle Eastern e-commerce platform noon.com as a regional partner.
April 8 – Premier League Southampton have secured shirt sponsor Sportsbet.io for a further three years in what the club is describing as the biggest sponsorship in the club’s history.
April 8 – Banco Santander has renewed its title sponsorship of LaLiga for a further two years, with the option to extend for a further year until 2023-24.
April 7 – MLS team San Jose Earthquakes have sealed a ten-year stadium naming rights deal with PayPal in a deal estimated at more than $20 million, according to local sources.
April 7 – BMW has agreed a sponsorship with AC Milan to become one of the club’s premium sponsors as its ‘Automotive Partner’.
April 6 – Umbro and the Ethiopian Football Federation (EFF) have extended their partnership to sponsor the country’s national teams in a new four-year deal.
April 6 – Premier League Everton have agreed what they are describing as a short-term strategic sponsorship deal with global gaming brand MY.GAMES.
March 31 – Schalke 04 and Russian energy giant Gazprom have extended their long running shirt sponsorship agreement, the German club announced on Tuesday.
March 31 – The National Women’s Soccer League (NWSL) in the US has struck a deal with online bank Ally whose logo will appear on the sleeves of all 10 clubs in NWSL this season.
March 30 – MLS team LAFC have agreed a new shirt sponsorship with power tool maker Flex that will being this season.
March 30 – The National Women’s Soccer League in the US has agreed a sponsorship with Nationwide to become the league’s first exclusive insurance partner.