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Technical

Puma laces long term AC Milan deal, adding naming rights to youth training complex

June 29 – Serie A champions AC Milan have agreed a long term extension with kit supplier Puma in what is being described as one of the biggest partnerships the club has ever signed.

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Football Marketing

Eagles land back with Macron for new Premier League season

June 22 – Italian teamwear specialist Macron is returning to Premier League Crystal Palace from the start of next season as the club’s kit partner.

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Football Marketing

Italy earn their stripes. Adidas to take over from Puma after Qatar 2022

March 10 – It is all change among the big kit and equipment suppliers in Italy. Adidas is to take over from Puma as the Italian federation’s kit supplier from January 2023. Last week Puma took over from Nike to become the official match ball of Serie A from the start of the 2022/23 season.

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Football Marketing

Puma gets the ball rolling with Serie A, taking Nike deal from next season

March 7 – Sports leisurewear and kit supplier Puma took a deeper step into the business of supplying official match balls with a deal with Serie A to become the league’s technical partner from the start of the 2022/23 season.

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Football Marketing

Castore breaks into Premier League apparel market with record deal for Wolves

May 24 – Fast growing British sportswear brand Castore, founded in 2015, have signed their first Premier League partnership with Wolverhampton Wanderers, replacing Adidas as the club’s kit and apparel partner.

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Football Marketing

Spezia renew Acerbis kit deal for 2 years as they secure Serie A place

April 9 – Serie A’s Spezia Calcio, currently in their first season in Italy’s top flight, have renewed their kit deal with Acerbis for a further two years, taking them to the the end of the 2022-2023 Season.

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Football Marketing

Adidas adds another six years to Belgian kit sponsorship

September 7 – FIFA’s top ranked national team Belgium have renewed their kit partnership with Adidas, taking them through to 2026.

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Football Marketing

Roma and Nike terminate 10-year deal early

July 17 – Serie A’s Roma and US sportswear giants Nike have cancelled their 10-year partnership with three years left to run on the contract.

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Football Marketing

Hummel enter Premier League with record Everton deal

May 20 – Danish sports and leisurewear brand hummel has signed a club-record technical partnership with Premier League Everton.

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Football Marketing

Nike renew with Brighton as former club Man City unveil new Puma kits

July 2 – Nike have extended their kit deal with Premier League Brighton & Hove Albion for three years, taking them through to the end of the 2021/22 season.

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Football Marketing

LaLiga to kick off new Puma technical deal next season

April 16 – Puma will become LaLiga’s official technical partner from the start of the 2019/20 season, and will supply the official match ball for all matches in LaLiga Santander and La Liga 1|2|3. 

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Finance

Barca invest in their future with launch of Innovation Hub

March 23 – FC Barcelona have officially unveiled their Barça Innovation Hub (BIH) with the aim of positioning the club as the leader in sports knowledge, innovation and technology.

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Football Marketing

Saints head to US with Under Armour for pre-season prep

June 24 – Premier League Southampton are the latest English club to announce that they will spend some part of their pre-season preparation in the US. Although not competing in the International Champions Cup being held in the US in July, Saints will be on the East coast of the US at a training camp in Baltimore.

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Football Marketing

West Ham stamp their mark on London’s Olympic Stadium

May 30 – West Ham have planning approval to instal Europe’s largest in-stadium digital screen at the Olympic Stadium as part of a wrap around the stadium carrying the club’s colours and logo.

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Technical

Italy chosen to be test bed for video ref technology

Video referee

April 18 – Italy has been selected by football’s law-makers as the first major league to test technology for video replays.

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