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News

Corpay Cross-Border business partners with Man City for international payments and forex

August 22 – Premier League holders Manchester City have announced a new multi-year partnership with Corpay that will see the corporate payments company’s cross-border business become the club’s Official Foreign Exchange Partner.

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Europe

Romanian government to fund new stadium in Oradea for Romania’s FC Bihor

August 22 – The Romanian government has approved a project to build an entirely new stadium in the north-western Romanian city of Oradea. The new facility will be used by local club FC Bihor, who returned to League 2 of Romanian football last season.

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Europe

Euro2024 delivers record numbers and €935m into HatTrick programme

August 21 – UEFA will distribute more than €935 million of revenue from Euro2024 to its 55 member associations over the next four years.

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Digital platforms

Konami agree multi-year renewal with Man Utd for eFootball series

August 21 – Konami will remain the official esports partner for Premier League Manchester United for its eFootball series.

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South America

Fluminense, struggling in Brasileirao, find form for Copa Libertadores defence

August 21 – Defending champions Fluminense advanced to the last eight of the Copa Libertadores after winning a penalty shootout 4-2 against Brazilian rivals Gremio.

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Europe

UEFA embraces betting sponsorship with bet365 deal for 2024-27 UCL cycle

August 21 – Online bookmaker bet365 has joined the UEFA Champions League sponsorship roster for the 2024–27 commercial cycle, the first sports betting brand to sponsor the UCL. 

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Digital platforms

Bournemouth and WWE 2K tag team to boost numbers

August 21 – AFC Bournemouth have announced a first-of-its-kind new partnership with the WWE 2K video game series as the Premier League regulars take an untrodden step into the virtual world of wrestling.

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Broadcast

Amazon release documentary on life of Sven

Sven 2

August 21 – Terminally ill former England manager Sven-Goran Eriksson has shared a poignant goodbye message in a new documentary about his life. 

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Europe

Foden and Shaw scoop PFA players of the season awards

August 21 – Manchester City duo Phil Foden and Khadeja ‘Bunny’ Shaw have been voted the Professional Football Association (PFA) Players of the Season. 

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Football Marketing

Albanian FA dials in telecoms group Abissnet for top tier naming rights

August 21 – The Albanian Football Federation (FHSF) has sold the naming rights to its top tier club division Kategoria Superiore which will be known as the Abissnet Superiore for the next three seasons.

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Football Marketing

English FA drives deeper into retail and merchandising business with Fanatics extension

August 21 – The English FA have announced a long-term renewal with Fanatics, expanding the retail, eCommerce and merchandising partnership the FA already holds with the global digital sports platform. 

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FIFA

Amnesty calls on KNVB to confront Saudi’s ‘flawed’ 2034 human rights commitments

August 20 – Amnesty International has demanded the Dutch FA, the KNVB, and professional clubs take a stance over the hosting of the 2034 World Cup that is set to be awarded to Saudi Arabia later this year. 

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Europe

Gundogan steps away from German national team as Barca future looks uncertain

August 20 – German captain Ilkay Gundogan has announced his retirement from international football after leading his country to the quarterfinals at Euro 2024, citing “a certain tiredness” both physically and mentally.

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Football Marketing

Turkey’s Göztepe upgrade Solares Enerji to shirt sponsorship following Super Lig promotion

August 20 – Turkey’s Göztepe has signed a back-of-shirt sponsorship with the energy company Solares Enerji.

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Concacaf

NWSL’s tier one rival USL Super League debuts in US with sell-out crowds

August 20 – The USL Super League, the new Division One professional women’s soccer league in the USA that rivals the NWSL, kicked off this weekend with the league announcing sell-out crowds in all three opening day matches.

Read more …

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