Premier League Archives - Page 11 of 181 - Inside World Football

Premier League clubs agree new set of financial regulations but steer clear of a hard spending cap

Monday 24 – Premier League clubs have approved a major overhaul of the league’s financial regulations, voting to scrap the long-debated Profitability and Sustainability Rules (PSR) and replace them with Squad-Cost Rules starting next season.

Clubs will be limited to spending no more than 85% of their football revenue plus net profit or loss from transfers. It’s a shift meant to bring the league closer to UEFA’s model, which caps football spending at 70% of revenue for clubs in European competitions.

Football Marketing

Chelsea agree long-term deal with Coca-Cola as soft drink firm maxes out its EPL deals

November 24 – Chelsea have signed a long-term partnership with The Coca-Cola Company, bringing the drinks giant on board as the club’s Official Soft Drink Supplier across the UK and Europe.

Zilch brings its incentivised spending model into football market as Arsenal’s official payment provider

November 21 – Fintech challenger Zilch has signed a multi-year deal to become Arsenal’s ‘Official Way To Pay’, marking the payments company’s first move into sport.

Spurs baldly goes where no club has gone before

November 21 – In a commercial landscape packed with crypto firms, finance platforms and hydration drinks, Tottenham Hotspur’s latest partnership announcement may raise a few eyebrows – or restore them.

UK Government’s ticket touting legislation neglects football supporters

West Ham tickets

November 20 – The UK government has launched new legislation that will outlaw the sale of tickets for sporting and music events at inflated price – however, the new bill will not protect football supporters.

Partnerships

Liverpool buddies up with Paypal as official digital payments partner

November 19 – Liverpool have added another global heavyweight to their commercial roster, signing a multi-year deal with PayPal making the US tech giant the club’s Official Digital Payments Partner. It is PayPal’s first sponsorship entry into Premier League sponsorship.

Partnerships

Spurs high on renewed Coke deal

November 19 – Tottenham Hotspur have extended their partnership with Coca-Cola through to the end of the 2027/28 season, securing the drinks giant as the club’s Official Soft Drinks Partner across both the men’s and women’s teams.

Arsenal outline benefits of Sobha Realty deal

November 18 – Arsenal have marked two years of their partnership with Sobha Realty by outlining the latest upgrades at the Training Centre the Dubai-based developer sponsored.

Premier League hits pre-break highs with 98%+ capacity filled

November 14 – Matchweek 11 offered another reminder of the Premier League’s pulling power, even as the numbers showed a growing gap between the league’s most reliable home crowds and those struggling to keep pace.

Clubs no longer turning a blind eye to fan abuse

November 14 – English football has spent years passing off abusive behaviour as banter, but the mood may finally be shifting as authorities and clubs are starting to take a hard line.

Europe

Keir Starmer admits Kogan ‘mistake’ on Independent Football Regulator appointment

November 13 – British Prime Minister Keir Starmer has admitted he made a “mistake” in signing off the appointment of David Kogan as the first chair of the Independent Football Regulator (IFR), despite Kogan having previously donated to both Starmer and Culture Secretary Lisa Nandy.

THST warns that “unaffordable’ ticket prices are killing Spurs’ atmosphere

November 13 – It has been said that ‘what goes around, comes around’ and for years, Arsenal’s Emirates Stadium was sneered at as “the library” by their heated rivals, Tottenham Hotspur; however, now it’s Spurs’ Stadium that risks inheriting that label.

Raheem Sterling’s house burgled for the second time in three years

November 13 – Former England international Raheem Sterling had his Berkshire home burgled for a second time in three years on Saturday evening.

Is the Premier League edging closer to adopting a salary cap?

November 13 – In a proposal that could reshape English football’s financial landscape, top-flight clubs will meet next week to vote on whether to replace the existing profit and sustainability rules (PSR).

Nagelsmann blames Liverpool for Wirtz woes

November 11 – Florian Wirtz arrived at Liverpool as the kind of signing that was supposed to usher in a new creative era under Arne Slot. But a few months into life at Anfield, the reality of English football is proving less forgiving than the hype that preceded him.