July 25 – The Professional Game Match Officials Limited (PGMOL) group that officiates all Premier League matches has announced a new partnership with data analytics business Kitman Labs.
July 24 – Premier League AFC Bournemouth have unveiled Asian online bookmaker BJ88 as their new front-of-shirt partner in a two-year deal.
July 24 – City Football Group (CFG) have partnered with entertainment giant Sony Pictures Television (SPT) to co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.
July 24 – New Chelsea manager Enzo Maresca insists there will be no problems when Enzo Fernandez joins up with the squad on Monday for their USA pre-season tour despite the racism storm involving the Argentine midfielder.
July 22 – Everton owner Farhad Moshiri is looking for another buyer for the club after the Friedkin Group pulled out of a £400 million deal agreed in principle in June.
July 22 – Liverpool have agreed a new multi-year deal with Strauss which will see the German brand become the club’s official workwear partner, the first of its kind in the Premier League.
July 22 – Aston Villa have announced JD Sports as the club’s new official retail partner on a multi-year deal which will allow the retailer to stock official Aston Villa products online and in select stores nationwide.
July 17 – Premier League side Southampton, back in the top flight next season after a year in the Championship, have signed crypto casino Rollbit as the club’s shirt sponsor.
July 17 – Tottenham Hotspur have announced a global brand partnership with crypto platform Kraken, which will become the club’s first Official Crypto and Web3 Partner, and the Official Sleeve Partner for its Men’s and Women’s teams ahead of the 2024/25 season.
July 11 – Saudi Arabian control of Newcastle United is set to intensify after it was announced that co-owners Amanda Staveley (pictured) and Mehrdad Ghodoussi are stepping aside.
July 11 – Manchester City have agreed a multi-year partnership with Italian fashion brand C.P. Company who will become the Official Style Fashionwear Partner of the men’s first team.
July 9 – Chelsea have announced a new multi-year partnership with Singapore-based hospitality group Ascott.
July 8 – Leicester City, returning to the Premier League next season after a year in the Championship, have agreed a multi-year principal partnership with online gaming platform BC.Game.
July 4 – Manchester United manager Erik ten Hag has signed a contract extension with the club until 2026.
July 3 – Premier League Liverpool have announced smart mowing and robotic technology specialists Husqvarna to its partnership family for the 2024/25 season.