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Premier League

Fans warming up to Xmas fixtures as stadia average capacity his 98.4%

December 20 – Match week 17 of the Premier League season recorded a huge improvement from last week’s double-header, as 403,822 fans piled into top-flight grounds with the four-way title race beginning to heat up.

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Premier League

FA slaps £120K fine on Man City for badly behaved players

December 19 – Manchester City have been fined £120,000 after several players surrounded referee Simon Hooper during their dramatic 3-3 draw against Tottenham Hotspur in the Premier League earlier this month.

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Premier League

Luton’s Tom Lockyer undergoing medical tests after cardiac arrest at Bournemouth

December 18 – Luton Town captain Tom Lockyer is undergoing tests and scans at hospital after suffering a cardiac arrest during a Premier League game at the weekend.

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Finance

Aston Villa owners take in new money from Atairos for expansion of V Sports

December 15 – Premier League Aston Villa’s holding company, V Sports, has secured an investment from east coast US private equity firm Atairos.

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Premier League

Premier League to debut first female ref, Rebecca Welch

December 15 – Rebecca Welch will make history when she becomes the first female referee to take charge of a Premier League match on December 23 when Fulham take on Burnley.

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Premier League

Premier League attendances drop slightly pre Xmas, but West Ham fly high as Liverpool open up Anfield

December 14 – After two weeks that have completely shuffled the Premier League deck, fans have pulled back from going to matches as the latest capacity tracker findings suggest a 1% drop-off in the two most recent match days.

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Finance

Premier League aligns with UEFA rules and cuts transfer fee amortisation to five years

December 13 – Premier League clubs have voted to limit to five years the period over which a player’s transfer fee can be spread in their accounts, hitting teams like Chelsea who have controversially been signing a number of players on staggering long deals, amortising the cost of the transfer over the whole period.

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Football Marketing

Liverpool rolls out the barrel with a 10-year Carlsberg extension

December 8 – Liverpool FC has extended its long-term partnership with Carlsberg, which will see the Danish Brewer remain the Reds’ Official beer until the end of the 2033/34 season.

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Finance

Brentford owner Matthew Benham puts minority stake up for sale, reports

December 6 – Premier League Brentford’s owner Matthew Benham is reportedly considering the sale of a stake in the Premier League team.

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Premier League

Liverpool FC impact report shows near doubling of users and social value over £192m

December 6 – The LFC Foundation, Liverpool Football Club’s official charity, has released its third annual social impact report that shows a 47% surge in users, escalating from 83,694 to 122,861 unique beneficiaries over the last year.

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Broadcast

Premier League agrees record £6.7bn for UK broadcast deals with Sky, TNT and BBC

December 5 – The Premier League has agreed a new record £6.7 billion domestic television deal with Sky Sports and TNT Sports to show up to 270 live games a season, replacing the current £5 billion deal which runs until 2025.

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Premier League

In your face Haaland helps Man City to FA charge for not controlling players after Spurs draw

December 5 – Manchester City have been charged by the Football Association with failing to control their players after Sunday’s 3-3 draw with Tottenham Hotspur that left the defending champions in third place in the table.

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Football Marketing

Newcastle opens doors to e-commerce delivery platform InPost

December 5 – Newcastle United have welcomed InPost to its growing partnership roster, with the club announcing a multi-year deal with the e-commerce delivery platform.

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Football Marketing

Arsenal tread new global sponsorship routes with ZC Rubber

December 1 – Arsenal has announced a new global partnership with ZC Tyres in a deal that will see the Chinese tyre manufacturer join the Premier League leaders’ extensive partnership roster as its Official Global Tyre Partner.

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Football Asia

Spurs agree academy development partnership with India’s Kickstart FC

November 29 – Tottenham Hotspur’s Global Football Development team has partnered with India’s Kickstart FC in a bid to support the development of local players and coaches in Bengaluru, India.

Read more …

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