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Premier League

Premier League attendances drop slightly pre Xmas, but West Ham fly high as Liverpool open up Anfield

December 14 – After two weeks that have completely shuffled the Premier League deck, fans have pulled back from going to matches as the latest capacity tracker findings suggest a 1% drop-off in the two most recent match days.

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Finance

Premier League aligns with UEFA rules and cuts transfer fee amortisation to five years

December 13 – Premier League clubs have voted to limit to five years the period over which a player’s transfer fee can be spread in their accounts, hitting teams like Chelsea who have controversially been signing a number of players on staggering long deals, amortising the cost of the transfer over the whole period.

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Football Marketing

Liverpool rolls out the barrel with a 10-year Carlsberg extension

December 8 – Liverpool FC has extended its long-term partnership with Carlsberg, which will see the Danish Brewer remain the Reds’ Official beer until the end of the 2033/34 season.

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Finance

Brentford owner Matthew Benham puts minority stake up for sale, reports

December 6 – Premier League Brentford’s owner Matthew Benham is reportedly considering the sale of a stake in the Premier League team.

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Premier League

Liverpool FC impact report shows near doubling of users and social value over £192m

December 6 – The LFC Foundation, Liverpool Football Club’s official charity, has released its third annual social impact report that shows a 47% surge in users, escalating from 83,694 to 122,861 unique beneficiaries over the last year.

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Broadcast

Premier League agrees record £6.7bn for UK broadcast deals with Sky, TNT and BBC

December 5 – The Premier League has agreed a new record £6.7 billion domestic television deal with Sky Sports and TNT Sports to show up to 270 live games a season, replacing the current £5 billion deal which runs until 2025.

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Premier League

In your face Haaland helps Man City to FA charge for not controlling players after Spurs draw

December 5 – Manchester City have been charged by the Football Association with failing to control their players after Sunday’s 3-3 draw with Tottenham Hotspur that left the defending champions in third place in the table.

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Football Marketing

Newcastle opens doors to e-commerce delivery platform InPost

December 5 – Newcastle United have welcomed InPost to its growing partnership roster, with the club announcing a multi-year deal with the e-commerce delivery platform.

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Football Marketing

Arsenal tread new global sponsorship routes with ZC Rubber

December 1 – Arsenal has announced a new global partnership with ZC Tyres in a deal that will see the Chinese tyre manufacturer join the Premier League leaders’ extensive partnership roster as its Official Global Tyre Partner.

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Football Asia

Spurs agree academy development partnership with India’s Kickstart FC

November 29 – Tottenham Hotspur’s Global Football Development team has partnered with India’s Kickstart FC in a bid to support the development of local players and coaches in Bengaluru, India.

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Premier League

Premier League clubs return but stadia left with some seats open

November 28 – In a week filled with VAR frustration and spectacular acrobatics, Premier League fans returned to duty after a two-week hiatus courtesy of the international break.

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Premier League

Everton fans protest points deduction calling the decision ‘corrupt’

November 27 – Everton fans marched in their thousands to their stadium ahead of Sunday’s Premier League game against Manchester United in protest at the decision to dock their team a record 10 points for breaching financial rules.

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Football Marketing

Spurs incentivise ‘green’ matchday travel with Astropay payment partner

November 27 – Tottenham Hotspur, alongside its Official Payment Partner, AstroPay, has launched a new ‘green’ initiative targeting the club’s supporters who opt for public transport when attending home matches for the remainder of 2023.

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Premier League

Luton Town fined £120k for homophobic chants at Brighton

November 24 – Premier League Luton Town has been fined £120,000 by the FA as punishment for homophobic chanting during the club’s first Premier League match following promotion in the 4-1 loss to Brighton at the start of the season.

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Premier League

Premier League fails to gain majority vote to stop inter-club loans between clubs with same owners

November 22 – Newcastle United will be allowed to bring in loan players from foreign teams controlled by their Saudi owners in the January transfer window after a vote on a temporary ban on related-party loans did not get enough support from Premier League clubs.

Read more …

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