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BMW and AC Milan renew partnership and sustainability drive

July 13 – AC Milan have renewed their partnership with BMW Italia who will remain a club Premium Partner and Automotive Partner.

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Legal

Portuguese court postpones verdict on Football Leaks whistleblower Rui Pinto

July 12 – A Lisbon court on Tuesday postponed a verdict in the trial of Rui Pinto, the infamous whistleblower whose string of incriminating revelations shook the footballing world before he was controversially extradited from Hungary to his native Portugal.

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Europe

Kick It Out study finds ‘alarming’ 65% increase in reported abuse

July 12 – The UK charity Kick It Out received a 65% rise in reported incidents of discriminatory behaviour during the 2022-23 domestic season, describing the increase as “alarming”.

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Europe

Spurs complete controversial signing of ‘free agent’ Solomon from Shakhtar

July 12 – Tottenham Hotspur have completed the signing of Israeli international Manor Solomon, heightening the controversy over FIFA’s policy of allowing foreign players contracted to Ukrainian clubs to suspend their deals amid the war with Russia.

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Europe

Surat Kargo agrees sponsorship of Turkish women’s teams

July 12 – Surat Kargo, one of Turkey’s leading logistic companies, has become the main sponsor of the Turkey’s Women’s national teams.

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Digital platforms

PepsiCo expands its sponsorship engagement in football with global EA Sports FC deal

July 12 – EA Sports FC, the rebranded FIFA-franchised video game but without FIFA, has moved into the game sponsorship area with a multi-year global deal with PepsiCo for three of its flagship brands – Pepsi, Gatorade, and Lay’s.

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Europe

Welsh World Cup participation boosted country’s profile and economy, finds report

July 12 – A report by the Welsh Government on its promotion of the country around Wales’ first qualification for the World Cup since 1958 found that awareness pf the country had increased worldwide and facilitated new partnerships.

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Digital platforms

Man Utd launch Snapchat profile ahead of US tour and new season

July 12 – Premier League giants Manchester United have launched their first official profile on Snapchat, @manutd ahead of the club’s pre-season tour to the US.

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Football Marketing

Destination Sport Travel gets on board for another ride with Everton

July 12 – Everton, who look destined for a trip to the Championship until the last day of the season, has renewed its partnership with the Destination Sport Group and its Sportsbreak.com and Destination Sport Travel brands.

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Gold Cup 2023

Mexico and Jamaica eye each others strengths as Las Vegas heats up for another big night out

July 11 – Mexico and Jamaica have some similarities, and a whole host of differences as they approach what is a fascinating semi-final match-up in the Allegiant Stadium in Las Vegas tonight in the semi-final of the Gold Cup.

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Europe

Agnelli hit with second ban and €60k fine over Juve player deals

July 11 – Former Juventus president Andrea Agnelli, who once ran Europe’s most influential grouping of elite clubs, has received a second lengthy ban in less than a year on Monday, this time for 16 months for the way he handled player salary cuts during the coronavirus pandemic.

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Performance

Man Utd record breaker De Gea ups sticks and looks for new goals

July 11 – Spanish international goalkeeper David de Gea has announced he is leaving Manchester United as a free agent after 12 seasons at Old Trafford.

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Aus-NZ 2023

US land in Auckland as WWC teams gather for July 20 kick off

July 11 – On the back of a 2-0 friendly win against Wales, world champions the United States have arrived in New Zealand for this summer’s Women’s World Cup.

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FIFA

FIFA rolls out $2.25bn 3.0 Forward Programme with Asian workshops

July 11 – FIFA have completed a workshop in Dubai for member associations from central and south Asia in a further rollout of their 3.0 Forward Progamme.

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Africa

FIFA lifts ban on Zimbabwe in time for 2026 World Cup qualifiers

July 11 – FIFA has lifted its 18-month suspension of the Zimbabwe Football Association (ZIFA) just days before the draw for the African qualifying competition for the 2026 World Cup. 

Read more …

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The worm turns: new 2023 financials point to long-delayed sponsorship uplift for Infantino’s FIFA

AFC Asian Cup

Concacaf W Championship 2022

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