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Socios.com buys $100m stake in Barca Studios as club accelerates Web3 and blockchain strategies

August 2 – FC Barcelona has sold a 24.5% stake in Barca Studios, the club’s digital content and distribution hub, for $100 million to blockchain technology provider Chiliz.com, owner of the Socios.com Fan Token and NFT platform.

Read more …

Football Marketing

Man City refuels with Gatorade partnership through to 2025

August 2 – Manchester City has renewed its partnership with Gatorade until 2025. The sports drink and nutrition brand first started working with the club in 2017 with the men’s team, adding the women’s team in 2019..

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Football Asia

AFC outlines qualification pathway for World Cup 2026 and Asian Cup 2027

August 1 – The Asian Football Confederation (AFC) has outlined a four-stage qualification format for the expanded 2026 World Cup which will see eight Asian teams qualify directly for the 48-team edition, and a further AFC nation in the inter-continental play-offs.

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Qatar 2022

Workers rights abuses at Qatar 2022 hotels set to host Brazil and England

August 1 – Human rights group Equidem has found labour rights abuses at the team hotels that will host England and Brazil during the World Cup in Qatar. 

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Football Asia

Saudi, Australia, Jordan and Uzbekistan register bids for 2026 Women’s Asian Cup

August 1 – Saudi Arabia, Australia, Jordan and Uzbekistan have submitted Expressions of Interest to host the 2026 Women’s Asian Cup, the Asian Football Confederation (AFC) confirmed on Monday. 

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Africa

CAF shifts Afcon qualifiers to give Qatar 2022 teams more time for World Cup prep

August 1 – The Confederation of African Football (CAF) has agreed to delay upcoming qualifying matches for the 2023 Africa Cup of Nations in order to help African teams prepare for the upcoming World Cup.

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Euro 2022

England’s Lionesses roar to Euro Championship with extra time win over Germany

By Andrew Warshaw

August 1 – In front of the biggest attendance ever for a Euro final, and an estimated 17.4 million television viewers across the nation, England’s Lionesses carved their place into sporting immortality on Sunday by winning Euro 2022, edging out eight-time champions Germany 2-1 after extra time.

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South America

Brazil beat Colombia to win 8th Copa America Feminina

August 1 – Brazil have retained their continental crown, defeating hosts Colombia 1-0 in Bucaramanga in the final of the Women’s Copa America with a penalty kick from Debinha.

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2030 World Cup bidding

World Cup 2030: 4-country South American bid poised to release details

August 1 – Argentina, Chile, Uruguay and Paraguay have met to finalise their official bid for the 2030 World Cup, the centenary edition of the competition. 

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Premier League

Forest spend £74m on new players and plan £94m more on stadium revamp

August 1 – Nottingham Forest have been greenlighted to redevelop their City Ground that will see an extra 5,000 seats added to the 30,455 capacity.

Read more …

esports

Brazil win FIFAe Nations League to end 3 weeks of esports finals.

August 1 – Brazil ended three weeks of FIFA esports competition winning the FIFAe Nations Cup 2022 at the Bella Arena in Copenhagen, Denmark.

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Football Marketing

Leeds renew Boost Drinks in 3-year deal

August 1 – Premier League Leeds United have opened a new sponsorship category – Gold Tier Partner – with Boost Drinks becoming the first to take up the new designation.

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Europe

LaLiga’s Tebas keeps legal pressure on PSG and questions Al-Khelaïfi’s power play

July 29 – LaLiga boss Javier Tebas has continued his assault on French giants Paris St Germain and their president Nasser Al-Khelaïfi over alleged breaches of financial fair play rules that he says not only break UEFA rules but also the European Union’s competition rules.

Read more …

Qatar 2022

Chile appeal closing of Castillo case, demanding Ecuador are pulled out of Qatar 2022

By Andrew Warshaw

July 29 – Despite having had their complaint rejected, Chile are not giving up in their determination to have Ecuador thrown out of this year’s World Cup and have appealed the FIFA Disciplinary Committee decision to close the eligibility case of Byron David Castillo Segura who represented Ecuador eight times during Conmebol qualifying.

Read more …

Women

Fifpro says women need more games to avoid growing performance gap between nations

July 29 – Players’ union Fifpro has said that female footballers need to play more matches to prevent the gap between the best teams and the rest from getting bigger. 

Read more …

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David Owen

The worm turns: new 2023 financials point to long-delayed sponsorship uplift for Infantino’s FIFA

AFC Asian Cup

Concacaf W Championship 2022

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