July 5 – Cameroon football chief Samuel Eto’o has been cleared of match-fixing, but the former FC Barcelona star has been fined $200,000 by the Confederation of African Football (CAF) for his role as brand ambassador for controversial bookmaker 1XBET.
July 3 – FC Barcelona have extended their deal with 1XBET, which will see the controversial online casino continue as the club’s Global Partner and Official Betting Partner until June 2029.
June 25 – The FA president of Cameroon and former FC Barcelona legend Samuel Eto’o has become an ambassador for 1xBet, but taking up that role could be in breach of FIFA’s ethics code.
August 31 – French club Lille has partnered with 1xBet to become the club’s regional partner in Africa in a three-year agreement.
August 3 – French club Paris Saint-Germain have partnered with online betting platform 1xBet as a regional sponsor in Africa and Asia for the next three seasons.
September 3 – Chelsea and Liverpool have followed Tottenham Hotspurs’s lead earlier this month and ended their sponsorships with Russian online betting firm 1xBet.
September 3 – Premier League Tottenham Hotspur have ended their relationship with betting partner 1xBet.
July 10 – Following up on their 1XBet has announced a five-year sponsorship deal with FC Barcelona, 1XBet has unveiled a new multi-year partnership with Liverpool. No value or term for the Liverpool deal has been released.
July 5 – With online bookmakers and Spanish LaLiga clubs speed dating to sponsorships almost daily, 1xBet has announced a five-year sponsorship deal with FC Barcelona.
November 13 – Italy’s Serie A, battling against a betting sponsorship and advertising ban in-country, has secured online gambler 1xBet as the league’s International Presenting Partner from 2018 to 2021, covering Europe, Africa, the Middle East, North Africa and the Americas.
August 17 – Premier League Spurs have unveiled three new sponsors with Audi becoming the club’s official car partner in an exclusive four-year agreement, IWC Schaffhausen as the official timing partner, and 1XBET as its Official Betting Partner for Africa.