Werder Bremen provide Betway with platform into Bundesliga
August 17 – Online bookmaker Betway has signed a three-year deal to become the official betting partner of German Bundesliga club Werder Bremen.
Tag: betting sponsor
West Brom bag 12BET for sleeve as Leicester sign Dafabet as partner
August 11 – A new Premier League season means a new round of club betting sponsors. Leicester City, who kick off the season against Arsenal tonight, have announced Dafabet as their Official Betting Partner. Meanwhile Midlands rival West Brom have unveiled 12BET as their first sleeve sponsor.
Coral bets on Sunderland as club bids for Premier League return
August 2 – Sunderland, relegated from the Premier League last season but now gearing up for the Championship after a summer of aborted takeover talk, have turned back to business matters and signed UK bookmaker Coral as a club partner.
Huddersfield Town cash-in on sponsorship opportunities of Premier League
July 24 – Premier League newcomers Huddersfield Town are capitalising on their commercial opportunity with a new record shirt sponsor as well as new and renewed commercial partnerships.
FUN88 take over from Wonga as Newcastle United shirt sponsor
May 16 – Newly promoted Newcastle United are swapping shirt sponsors with pay day loans company Wonga making way for online bookmaker and casino FUN88 in a three-year deal.
SportPesa bets on La Liga to grow brand and stimulate talent in Africa
April 27 – Kenyan-based online gaming firm SportPesa has expanded its football sponsorships in Europe becoming the official African betting partner of Spain’s La Liga in a three-year deal.
Betway break West Ham sponsorship records, Brady promises cash will go into squad
August 24 – Premier League West Ham United have extended their main sponsorship with online bookmaker Betway for a further three years in what the club says is the largest sponsorship in its history.
Tempobet expands in UK adding Middlesbrough sponsorship
August 18 – Online sportsbook Tempobet has increased its Premier League sponsorship portfolio with a deal to become a partner of newly-promoted Middlesbrough. The company is already a regional partner of Manchester City.
FUN88 returns to Spurs partner fold in two-year Asian focused deal
August 10 – Online bookmaker FUN88 has returned as a Tottenham Hotspur sponsor in a two-year deal after having taken a two-year break from the club.
William Hill add Chelsea to betting partner roster in 3-year deal
August 5 – William Hill have scored a Premier League hat-trick this week announcing a three-year deal with Chelsea to become the club’s new official betting partner. The deal is a global partnership.
EnergyBet gambles on revamped Aston Villa for its sportsbook launch
August 4 – Under the new Chinese ownership of Tony Xia, England’s once great Aston Villa are expecting to be challengers for an immediate return to the Premier League. They will be hoping that success in achieving that will also transmit to their new challenger brand betting partner EnergyBet.
Scottish League Cup becomes Betfred Cup in £1m deal
By Mark Baber
May 11 – The Scottish Premier Football League (SPFL) has confirmed that Warrington-based bookmaking company Betfred has agreed a three-year deal to become the exclusive title sponsor of the Scottish League Cup which will now be known as The Betfred Cup.