Betway takes first French steps with Toulouse
January 10 – Online betting sponsorship is still holding its own in the sponsorship market with Betway announcing a two-year major partnership with French Ligue 2 side, Toulouse FC.
Tag: betting sponsor
Betway extends Belgian Pro League’s Croky Cup sponsorship
November 4 – Online bookmaker Betway has signed a multi-year extension with Belgium’s Croky Cup, a sponsorship first signed in 2016.
bwin punts on UEFA’s Europa and Conference Leagues with first betting sponsorship
September 7 – Online betting giant bwin has become an Official Partner of UEFA’s Europa and Conference leagues for the three season 2021 to 2024 cycle.
Betclic build French sponsorship platform with federation deal
September 2 – French gaming group Betclic Group has become an official partner of the French Football Federation (FFF). In a five-year deal reportedly worth between €5-8 million a year.
Betano bets big on Benfica as club’s first sleeve sponsor
August 16 – While their neighbours in Spain face a crackdown on betting sponsorship, the Portuguese are embracing online bookmaking clients with open arms. The latest is Benfica who have secured their first ever sleeve sponsorship with Betano.
Aston Villa armed for new season with OB Sports betting sponsorship
June 23 – Aston Villa have landed China-based online betting firm OB Sports as their new sleeve sponsor for the 2021/22 season.
Norwich City gear up for Premier League return with BK8 shirt sponsorship
June 8 – Premier League returnees Norwich City will be arriving back in the top tier with a new shirt sponsor. Online betting brand BK8 Sports will be the club’s new principal partner in a one-season deal estimated at £4 million.
Tipico go all-in with Bayern sponsorship renewal to 2025
March 12 – Bayern Munich have extended their partnership with sports betting firm Tipico until 2025.
Fonbet adds PSG to betting partnership portfolio
March 3 – Russian online bookmaker Fonbet has signed a long-term partnership with French giants Paris Saint-Germain to become the club’s official betting partner across Russia and the CIS region.
AYX onboard with Roma to bring Asian focus as regional betting partner
February 10 – The market for betting sponsorship of Italian clubs may be drying up domestically as gambling authorities move in with new rules, but the appetite for promotion in international markets is still there.
Fluminense signs online gambler Betmotion for one-year ‘shirt’ deal
February 5 – Brazil’s Fluminense have agreed a sponsorship with online gaming operator Betmotion that will see its logo on the club’s shirt in what is described as a ‘chest seal’ (see picture).
Rodriguez and Mina score for Everton in Colombian market with Rushbet deal
December 21 – Premier League Everton have traded on their Colombian links of James Rodriguez and Yerry Mina with the club’s first sponsorship from the country.
FanDuel moves into MLS with D.C. United deal for its sportsbook
October 28 – As Europe’s big football markets of the UK, Spain and Italy consider a re-regulation of their gambling rules, so the fast de-regulating US market is seeing a boom in the sports sponsorship opportunities from newly licensed betting operators.
SDY Sports signs as Inter’s Asian gaming partner in 2-year deal
October 2 – Inter Milan have unveiled digital gaming platform SDY Sports as its official online gaming partner in a two year deal.
Everton go back to the bookies with Parimatch deal
September 25 – Premier League Everton who replaced online bookmaker SportPesa with online car sales site Cazoo as their shirt sponsor earlier this year, have now signed a new gaming sponsorship with Parimatch who become the club’s Official Betting Partner.