BK8 returns to European club sponsorship with five LaLiga club deals
August 17 – Online betting brand BK8 has secured five LaLiga club sponsorships for Asia for the new season which kicked off last weekend.
Tag: LaLiga
LaLiga clubs vote for CVC €2.1bn cash injection but Barca and Real Madrid opt out
By Samindra Kunti
August 13 – On the eve of the new Spanish season, the value of La Liga’s deal with private equity firm CVC dropped from €2.7 billion to €2.1 billion after four clubs voted against and opted out.
LaLiga intelligence platform to boost commercial ops with KORE partnership
August 12 – LaLiga has tied up a partnership with KORE Software to enhance is sponsorship strategy and measure its commercial performance as it looks to grow its international revenue streams.
Real Madrid to go to court to stop CVC’s €2.7bn deal with LaLiga
By Samindra Kunti
August 11 – Real Madrid will take legal action against La Liga and investment fund CVC to block a proposed deal between the two parties, which would see the equity firm invest €2.7 billion in the Spanish professional game.
No-money Barca join Real Madrid in criticism of CVC’s €2.7bn LaLiga buy-in
August 9 – FC Barcelona has joined Real Madrid in protest against La Liga’s proposed CVC investment.
Clubs cash in as CVC buys into LaLiga digital plan with €2.7bn stake
August 5 – La Liga has agreed a €2.7 billion cash injection with private equity firm CVC who will take a 10% stake in a new company set up to handle LaLiga’s commercial business.
LaLiga brands Spanish FA boss Rubiales’ latest power play as ‘irresponsible’
July 13 – LaLiga has told the Spanish FA (RFEF) and its president Luis Rubiales that under no circumstances will it be changing the format of its competitions which are working successfully, growing commercially and are sustainably supporting a football industry in Spain.
LaLiga to return to India TV screens with MTV deal
July 7 – Entertainment broadcaster MTV will broadcast La Liga exclusively in India for the next three years.
Tebas wraps season up: strong financials, the dirty duo, full stadia and a Messi of a situation
By Paul Nicholson
June 23 – Javier Tebas was his typical forthright self at a media event today where he covered multiple topics from the failed European Super League to next year’s LaLiga attendance expectations, the importance of LaLiga’s right to govern itself, and the relative importance, or unimportance, of Lionel Messi to Spain.
LaLiga tops €5bn in revenue for 2019-20; confident it can ride out covid cash crisis
June 22 – LaLiga has reported total income of €5.045 billion for the 2019-20 season, a 3.6% increase on the 2018-19 despite the impact of the start of the covid pandemic. It is the only one of Europe’s Big 5 leagues of Spain, Italy, England, France and Germany to report income growth.
Valencia embraces Socios.com crytpo platform with $VCF taking shirt front position
June 18 – The blockchain-based Fan Token platform Socios.com has added LaLiga’s Valencia CF to their roster of clubs in a deal that will see the $VCF promoted on the front of the club’s shirt for the 2021-22 season.
LaLiga expands Relevent Sports partnership to include Mexico
June 3 – Spain’s LaLiga has expanded its North American 50/50 joint venture with the US-based Relevent Sports Group to include Mexico as part of the territories that it manages.
Battle for the capital: Atletico Madrid take LaLiga title off Real
May 24 – A second-half winner from Luis Suarez secured Atletico Madrid’s first La Liga title in seven years as Diego Simeone’s team finished two points above cross-town rivals Real Madrid.
LaLiga drives tech business with expanded Microsoft deal
May 20 – LaLiga are expanding their Microsoft partnership, announcing the tech giant as LaLiga’s global Tech and Innovation Partner.
beIN builds in France with new LaLiga deal secured and other major rights in pipeline
May 19 – beIN Sports has extended its broadcast rights deal with Spain’s LaLiga for the French market until 2024.