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Tag: twitter

German cult club St Pauli quits ‘toxic’ X to switch to Bluesky platform

November 15 – German club St. Pauli has announced it is leaving social media platform X, saying it has become a “hate machine” that could influence upcoming German elections.

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Europe

Tebas apologises to Vinicius over fast-fingered Twitter post

May 25 – LaLiga President Javier Tebas has issued an apology for his online rant at Vinicius Jr after the Real Madrid star said the Spanish league belonged to racists following the racist insults he suffered at Valencia last Sunday.

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Europe

Casillas says gay tweet was posted by a hacker. Still no gay men in football

October 10 – Former Spain and Real Madrid goalkeeper Iker Casillas has claimed that he was hacked hours after tweeting that he was gay.

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Broadcast

BeIN and Twitter partner for World Cup content push

August 16 – Broadcaster BeIN Sports has partnered with social media platform Twitter to share content during the World Cup in November and December.

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Football Asia

AFC U23 Asian Cup breaks social media with video content hitting 46.9m views

July 1 – The AFC is reporting record engagement across its social media channels for its just completed U23 Asian Cup in Uzbekistan, hitting a high of nearly 340 million impressions, a jump of 193.8% over the Thailand edition years ago.

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Integrity

Eight arrests over racial abuse of Spurs player on Twitter as police get tough

May 21 – The fight against racist abuse on social media has resulted in eight men being arrested after an unnamed Tottenham Hotspur player was racially abused on Twitter. Four other men were interviewed by police under caution.

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Football Marketing

Spurs gloss over tweets after Dulux paint themselves into a corner

April 16 – New Tottenham Hotspur sponsor Dulux were left red-faced, having to apologise for a series of social media posts mocking Tottenham after its new commercial partnership with the London club was announced.

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Integrity

English football tells Twitter and Facebook to stop protecting racist abusers

February 11 – English football bodies have joined forces to send an open letter to Facebook and Twitter demanding action amid increased levels of abuse aimed at high-profile players and officials on social media.

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Football Marketing

Spurs’ favourite Son opens up Korean Twitter platform

January 18 – English Premier League club Tottenham Hotspur have launched a new Twitter account in South Korea to further engage its growing fanbase in the homeland of the club’s star forward and Korean captain, Heung-Min Son.

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Integrity

Silva’s sweet tweet turning sourer and sourer

October 3 – Manchester City’s Portuguese midfielder Bernardo Silva has been charged with misconduct by the Football Association over a tweet he sent to team-mate Benjamin Mendy.

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Europe

Naughty tweeter Neymar’s ban reduced but still misses PSG’s opening UCL games

September 18 – Neymar’s three-game European ban for insulting match officials has been cut to two by the Court of Arbitration for Sport (CAS).

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Football Marketing

Is it time for Twitter to pay the penalty for promoting racism on its platform?

August 27 – Manchester United manager Ole Gunnar Solskjaer said he was “lost for words” after yet another vitriolic case of racial abuse on social media towards a player missing a penalty, this time directed against Marcus Rashford who fluffed a second-half spotkick as United suffered a shock 2-1 home defeat to Crystal Palace on Saturday.

Read more …

Football Marketing

Trashing Twitter: Neville says it is time football sent a message to social media giants

August 21 – Former England international Phil Neville has called for the football community to “send a powerful message” and boycott social media for six months in response to the rise in racist abuse of players.

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Football Marketing

Adidas’ Arsenal shirt launch backfires in offensive tweet storm

July 3 – Adidas UK were left hugely embarrassed when a social media gambit launching the new Arsenal kit backfired, leading to shirts being tweeted with racist and offensive slogans on the back.

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Football Marketing

World Cup drives FIFA to top of IF social media performance ranking

By Paul Nicholson

April 4 – A survey of social media activity of international sports governing bodies has ranked FIFA as the best performing international federation (IF) across all platforms. The survey last year ranked FIFA in 10th place.

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