IMG picks up Barca TV for renewed international push

Barca TV

By Paul Nicholson
July 15 – The Spanish TV market is hotting up as the country’s power clubs and La Liga push the Spanish brand harder in international broadcast markets. Global sports marketing agency IMG has picked up the sales and distribution rights to Barcelona’s TV channel in a three-year deal licensed to them by Spain’s telecommunications giant Telefónica.

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Barca ditch Mediapro for TV powerplay with Telefónica

Barcelona logo

By Mark Baber
February 18 – The FC Barcelona board has agreed to sell their audiovisual rights for 2015/16 to Madrid-based multinational Telefónica, ditching long-standing partner Mediapro, in a strategic move ahead of legislation in the Spanish parliament expected to impose collective bargaining for television income on Spanish clubs.

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