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Football Marketing

Armenian League, ravaged by match-fixing, secures record betting sponsorship with VBET

August 17 – Armenian football, which has been so plagued by match-fixing that it abandoned its second tier league, has announced a new sponsorship deal with online bookmaker brand VBET, owned by BetConstruct.

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Football Marketing

Tunisia’s Club Africain lands Qatar Airways deal

August 17 – Qatar Airways has added Tunisia’s Club Africain to its growing global sponsorship portfolio in a new 3-year deal. 

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Sponsorship

Mondelēz takes its Willy Wonka act to Arsenal with Cadbury’s deal

August 17 – Confectionary business Mondelēz International has added a fourth Premier League club to its sponsorship roster, with its Cadbury brand becoming the Official Snacking Partner of Arsenal.

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Sponsorship

Western Union transfers its cash out of Liverpool deal with two years left on deal

August 14 – Western Union have pulled out of their shirt five-year sleeve sponsorship with Premier League champions Liverpool with two seasons left on the deal.

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Europe

Atalanta secure bank and stadium cash with Intesa Sanpaolo as they ready for PSG clash

August 12 – Serie A’s Atalanta, who face PSG in the quarter finals of the Champions League tonight, have unveiled Intesa Sanpaolo as a club sponsor and banking partner who lead on the financing of a €40 million stadium redevelopment.

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Sponsorship

Real Betis secure two-year record deal with Betway, if regulators allow

August 12 – With doubts still remaining over whether LaLiga clubs will be able to take shirt sponsorship from betting brands, Betway has announced a new agreement with Real Betis, a record for the club.

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Football Marketing

Leeds United go all-in with SBOTOP betting brand’s record £6m shirt sponsorship

August 11 – Newly promoted Leeds United, back in the Premier League after a 16-year absence,  have unveiled online betting brand SBOTOP as the club’s new shirt sponsor.

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Football Marketing

AC Milan Women open new account with Banco BPM

August 11 – AC Milan Women, who are ploughing their own sponsorship furrow separate to their men’s team, have announced Italian bank Banco BPM as their new shirt sponsor.

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Football Marketing

PSG connect with Hisense for multi-year sponsorship

August 10 – Paris Saint Germain, one of the wealthiest clubs in world football, have signed a multi-year sponsorship deal with Chinese consumer electronics and home appliances company Hisense.

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Football Marketing

Sticky fingers: Chelsea raise their sponsorship bar with Cadbury

August 7 – With England’s prime minister Boris Johnson opening a national campaign against obesity, chocolate brand Cadbury has unveiled their third Premier League club partnership with Chelsea.

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Europe

LaLiga and Puma get pumped up for new season with ball unveil

August 6 – Sporting goods giant Puma and La Liga have revealed the match ball for the 2020/21 Spanish topflight season, with Accelerate, in traditional white colours, the primary ball and Adrenalina, with a more catchy design, used for ‘El Clásico’ and other marquee matches. 

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Football Marketing

Champions League-headed Sevilla extend Nike kit deal for a further season

March 6 – LaLiga’s Sevilla have extended their kit supply deal with Nike for another year, taking them to the end of the 2021-22 season.

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Football Marketing

Bwin double up on Belgian Pro League and Eleven Sports with three-year deal

August 5 – Belgium’s professional game, settling down to a new format following a summer of political and legal chaos, has positive news to report with bookmaker bwin being confirmed as its new betting partner.

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Football Marketing

Big 5 club sponsorships hit €3.3bn with airlines, Adidas and Nike flying highest

August 5 – The total value of sponsorship across the big five football leagues in 2020 is now more than €3.3bn annually, according to a report by KPMG Football Benchmark.

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Football Marketing

Crystal Palace change bookie with W88 taking shirt sponsorship

August 4 – Crystal Palace FC have replaced one betting firm with another as the club’s main shirt sponsor. Online gaming brand W88 will take over from ManBetX for next season.

Read more …

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