David Owen: Brazil are coming to Wembley. But will the World Cup really help Pelé’s country to make more out of football’s global money machine?

David Owen_IWF

Here’s something to ponder in a week when Brazil are expected at Wembley for a friendly international: for more than half a century, the canary-shirted Brazil playmaker has been the embodiment of all that is best about the game that conquered the world; yet, as the sport has grown rich, the home of o jogo bonito has been reduced to a dusty outpost of the shiny multinational that is Planet Football.

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