FC 25 downgrades Saudi Pro League player ratings across the board
September 13 – Saudi Arabia’s clubs hit the headlines when they embarked on a raid of Europe for some of football’s biggest names.
Digital platforms
Man City players dominate EA Sports Premier League player rankings
September 13 – EA Sports has unveiled the top 25 Premier League player ratings ahead of the release of their flagship FC25 game later this month.
Arsenal drive deeper into digital marketing with NTT Data deal
September 11 – Premier League side Arsenal have agreed a multi-year partnership with NTT Data which will see the company become the club’s first-ever Official Digital Transformation Partner.
Messi drops down the FC25 player ratings as Mbappe, Haaland and Rodri take top spots
September 10 – Game developers EA Sports have dropped a ratings bombshell ahead of flagship game FC25’s release later this month, as Lionel Messi is handed his lowest rating in 16 years.
EA FC adds new partners and features ahead of FC25 roll out
September 9 – Electronic Arts, producer of the FC25 game, has unveiled a series of exclusive multi-year marketing partnerships and in-game integrations as the company continues to strengthen its flagship EA Sports FC 25 game ahead of its release later this month.
Serie A battleground for video game licensing rights as Konami and Strikerz challenge EA’s dominance
September 9 – After four years with their official licensing outside of the world’s most popular football simulation game, Roma and Napoli will rejoin the fray as part of a big win for EA Sports ahead of the release of the FC 25 title later this month.
Saudi Pro League partners with TikTok as it rolls out its brand globally
September 6 – The Saudi Pro League has announced TikTok as its digital partner for the 2024/25 season.
Valencia use LaLiga tech to launch dynamic ticket pricing system
September 5 – Spanish club Valencia have announced they will introduce ‘dynamic ticket pricing’ for home matches.
Man City and EA Sports extend 13 year partnership for a fifth term
August 27 – Manchester City and EA Sports have agreed a multi-year renewal of their partnership, first signed in 2011, and now going into its fifth term. It is a partnership that has evolved into more than just image rights over the years to embrace a pro e-sports team as well as separate content generation.
Ronaldo proves to be a bigger draw than FIFA, Real Madrid and the Premier League
August 23 – After becoming the fastest user to reach a million subscribers on YouTube with his new-launch channel – less than the duration of a football match after going live on Wednesday – Al Nassr and Portugal forward Cristiano Ronaldo has already eclipsed major entities such as FIFA, Real Madrid and the Premier League.
Ronaldo moves from social media poster to YouTube channel owner
August 22 – On Wednesday, Al Nassr star and Portugal international Cristiano Ronaldo launched his own YouTube Channel, with millions of subscribers signing up within hours.
Konami agree multi-year renewal with Man Utd for eFootball series
August 21 – Konami will remain the official esports partner for Premier League Manchester United for its eFootball series.
Bournemouth and WWE 2K tag team to boost numbers
August 21 – AFC Bournemouth have announced a first-of-its-kind new partnership with the WWE 2K video game series as the Premier League regulars take an untrodden step into the virtual world of wrestling.
Man City and Sony release ‘Virtual Etihad Stadium’ via FavoriteSpace app
August 19 – Premier League holders Manchester City have unveiled the ‘Virtual Etihad Stadium’ project, delivered in collaboration with Sony and utilising Sony’s new FavoriteSpace service, the first sports brand to do so.
Anfield wired up for new season
August 8 – Extreme Networks, a leading name in cloud networking, has completed the installation of a state-of-the-art high-speed Wi-Fi network at Liverpool’s Anfield Stadium.