September 30 – Italian sports technology company Soccerment has been selected to join Major League Soccer’s (MLS) Innovation Lab, as part of the second cohort of the league’s new tech business development initiative.
September 23 – Sports-focussed blockchain project Chiliz Group has launched Chiliz Includ3d, the newly branded arm of the group that will aggregate its various social impact initiative.
September 23 – LaLiga and TikTok have announced a landmark multi-year strategic partnership, positioning TikTok as the official digital content partner for the Spanish football league.
September 13 – Saudi Arabia’s clubs hit the headlines when they embarked on a raid of Europe for some of football’s biggest names.
September 13 – EA Sports has unveiled the top 25 Premier League player ratings ahead of the release of their flagship FC25 game later this month.
September 11 – Premier League side Arsenal have agreed a multi-year partnership with NTT Data which will see the company become the club’s first-ever Official Digital Transformation Partner.
September 10 – Game developers EA Sports have dropped a ratings bombshell ahead of flagship game FC25’s release later this month, as Lionel Messi is handed his lowest rating in 16 years.
September 9 – Electronic Arts, producer of the FC25 game, has unveiled a series of exclusive multi-year marketing partnerships and in-game integrations as the company continues to strengthen its flagship EA Sports FC 25 game ahead of its release later this month.
September 9 – After four years with their official licensing outside of the world’s most popular football simulation game, Roma and Napoli will rejoin the fray as part of a big win for EA Sports ahead of the release of the FC 25 title later this month.
September 6 – The Saudi Pro League has announced TikTok as its digital partner for the 2024/25 season.
September 5 – Spanish club Valencia have announced they will introduce ‘dynamic ticket pricing’ for home matches.
August 27 – Manchester City and EA Sports have agreed a multi-year renewal of their partnership, first signed in 2011, and now going into its fifth term. It is a partnership that has evolved into more than just image rights over the years to embrace a pro e-sports team as well as separate content generation.
August 23 – After becoming the fastest user to reach a million subscribers on YouTube with his new-launch channel – less than the duration of a football match after going live on Wednesday – Al Nassr and Portugal forward Cristiano Ronaldo has already eclipsed major entities such as FIFA, Real Madrid and the Premier League.
August 22 – On Wednesday, Al Nassr star and Portugal international Cristiano Ronaldo launched his own YouTube Channel, with millions of subscribers signing up within hours.
August 21 – Konami will remain the official esports partner for Premier League Manchester United for its eFootball series.