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Football Marketing

No win for Victory TV as UEFA and EPL win anti-piracy case in Rwandan court

September 27 – The battle against piracy saw a significant win for rights holders and owners at the end of last week when a Rwandan court in Kigali ruled against an appeal that would have seen UEFA and English Premier League continue to be broadcast without rights fee in the country.

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Africa

FIFA turn to IMG to sell rights to CAF World Cup qualifiers

September 27 – IMG has picked up the worldwide media rights for African 2022 World Cup qualifiers.

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Football Marketing

Inter continues academy roll-out with Chile launch

September 27 – Inter Milan have launched their latest international academy in South America with the Inter Academy Chile officially announced at the weekend and a start date set for early October.

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Europe

English and Scottish clubs brace for £100m+ hit on betting sponsorships

September 24 – The UK government has plans to ban betting sponsors from football shirts as part of its gambling law reform.

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Football Marketing

Saints sign learncrypto.com as training kit partner

September 24 – Premier League Southampton are the latest club to tap into the promotional money in the cryptocurrency world with learncrypto.com becoming the club’s training kit partner.

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Europe

UEFA unveils 2022 Champions League final branding

September 22 – UEFA has unveiled the branding for the 2022 UEFA Champions League final to be played at the Gazprom Arena in Saint Petersburg.

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Football Marketing

Liverpool flexes its sustainability credentials with SC Johnson partnership

September 21 – Premier League Liverpool have added SC Johnson as the club’s official cleaning and disinfectant partner, in a partnership that will include a focus on supporting its sustainability initiative.

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Football Marketing

Wolves band with Warner Music to launch record label

September 21 – Wolverhampton Wanderers have partnered with Warner Music UK’s Alternative Distribution Alliance to launch ‘Wolves Records’, the first record label by a UK football club.

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Football Marketing

188Bet scores Asian double with Liverpool and Bayern deals

September 21 – Asian online bookmaker 188Bet has signed three-year partnerships with Liverpool and Bayern Munich football clubs.

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Broadcast

Spurs build on Korean credentials with skySports TV deal

September 17 – Premier League Tottenham Hotspur have continued to build on the their South Korean links with an agreement with skySports to broadcast exclusive club content in Korea.

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Football Marketing

PSG build on wellness with ‘Smart Good Things’ sponsorship

September 17 – Paris Saint-Germain and drinks brand Smart Good Things have partnered in a three-year deal, with part of the profit pledged to charity. 

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Football Marketing

Sponsorship shot: Pop Caffè joins Inter Milan as official coffee partner

September 17 – Serie A champions Inter Milan’s owners have had a number of ‘wake up and smell the coffee’ moments financially in the last six months. Now they have a new brand of coffee to help them over those moments.

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Football Marketing

LaLiga beefs up sponsorship roster with 3-year Burger King deal

September 16 – La Liga and Burger King have struck a deal with the fast-food brand attaching its name to Spain’s top flight for three seasons. 

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Football Marketing

Enterprise refuel Europa League deal for new 3-year team

September 16 – UEFA has renewed another sponsor partner for the Europa League, where sponsorship now comes with the addition of the Europa Conference League, giving a sponsorship spread of 64 teams from 35 of UEFA’s 55 member associations.

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Football Marketing

Flamengo latest to take leap into Fan Token crypto-zone with Socios.com

September 16 – Socios.com are continuing their rapid expansion in football’s major national markets. Having announced a hook-up with Spain’s LaLiga already this week and launched their sell-out Fan Token issue with Premier League Everton, the blockchain-based crypto business has unveiled Brazil’s Flamengo as their latest partner.

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