December 23 – Christmas has brought a timely boost for English Championship club Huddersfield Town, with BK8 signing on as the club’s Global Betting Partner for the remainder of the 2021/22 season.
December 23 – Manchester City Women’s team will warm up their new year campaign with a training camp in CostaDaurada, whose tourist authority has become the team’s latest sponsor.
December 22 – The UK’s advertising watchdog has rebuked Premier League Arsenal over two promotions for ‘fan tokens’, a type of cryptocurrency that has exploded in popularity.
December 21 – FIFA has announced VISA as its first Global Women’s Football Partner under its newly launched commercial partnership structure that has separated the mens and women’s commercial sales sponsor offers and which comes into effect in 2023.
December 21 – Premier League Burnley’s sleeve sponsor AstroPay, has added the short sponsorship of the club’s women’s team to its assets, as well as taking a sponsorship of the dugouts at Turf Moor.
December 16 – Barclays has doubled its investment in women’s football in England to more than £30 million in a three-year deal.
December 15 – Newcastle United will be allowed sponsorship deals with Saudi Arabian companies as long as the Premier League considers them “fair market value”.
December 15 – National Women’s Soccer League (NWSL) players in the US will be getting a wage boost in the form of cryptocurrency following the announcement of a multi-year sponsorship with Voyager Digital.
December 14 – La Liga has sold its domestic broadcast rights to Movistar, DAZN for €4.95 billion for five seasons, the league said in a statement.
December 14 – Juventus has teamed up with jewellery brand Aurora. The deal will give Aurora more exposure in the Italian market.
December 14 – Premier League newcomers Brentford have signed structural steel fabrication company, Steelo, as an Official Club Partner until the end of 2023/24 season.
December 9 – Socios.com are racking up the crypto air miles. Having yesterday announced Brazil’s Palmeiras as joining their Fan Token universe, today they are in Europe unveiling Crystal Palace as the sixth Premier League team to sign up.
December 8 – Copa Libertadores champions Palmeiras have become the fifth Brazilian club to commit to launching an official Fan Token – $VERDAO – on the Socios.com app.
December 7 – Italian coffee maker, Lavazza, has become the Official Coffee Partner of Arsenal Women, extending Lavazza’s relationship with the club that started in October 2018.
December 6 – Italian champions Inter Milan have signed a three-year deal with fashion brand Moncler who will become the club’s Official Formal Wear Partner.