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Football Marketing

UEFA pushes deeper into betting markets via data rights deal with Sportradar

November 1 – Sportradar has signed a deal with UEFA to be the European confederation’s exclusive betting data distributor. The agreement also makes Sportradar UEFA’s authorised data collector. 

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Football Marketing

Talabat joins Qatar FA sponsorship roster

October 29 – Food and grocery delivery service Talabat has become the latest sponsor of the Qatar Football Association (QFA), the governing body announced. 

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Football Marketing

FIFA grows World Cup 2022 sponsors with UPL deal

October 27 – Global provider of agriculture products UPL Ltd has become a regional supporter of the 2022 World Cup. 

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Football Marketing

Neville labels social media an out of control ‘cesspit’ for the lowest of the low

October 27 – Former England international defender Phil Neville, who now works in the United States, says social media pressure on football bosses has got “out of control” with nothing done about it.

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Broadcast

Illegal broadcasts cost LaLiga €231m in 2020, but pirates are being made to walk the plank

October 26 – A study by broadcast research specialists GfK has estimated that illegal access to digital content cost the Spanish economy €682 million in 2020. Piracy is estimated to have cost Spain €5.34 billion since 2012. The equivalent of 130,000 direct and indirect jobs in the industry.

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Football Marketing

Chinese dairy business Mengniu doubles up with Qatar 2022 sponsorship

October 26 – Chinese dairy product giant Mengniu, has signed up for its second World Cup partnership, becoming an Official Sponsor of Qatar 2022.

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Football Marketing

FIFA’s chase of $1bn+ from EA Sports license could cost them $150m a year

October 25 – The cost to FIFA of losing the EA Sports license for the exclusivity over use of the FIFA brand in its videogame is reportedly put at $150 million annually.

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Broadcast

ELEVEN and OneFootball agree bundled media rights deal for nine European Leagues

TV broadcasts

October 22 – Nine European leagues, members of the Association European Leagues Association, have agreed a joint international broadcast deal with ELEVEN and OneFootball that includes both live rights and highlights.

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Sponsorship

 Man City plug in Midea global partnership for another term

October 21 – Manchester City has extended its global partnership with consumer appliances producer Midea for a third season.

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Digital platforms

UEFA issues tender for Champions League cryptocurrency partner

October 20 – UEFA has opened up a new cryptocurrency rights category, inviting bids for the licensing rights to the Champions League for the 2021-24 cycle.

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Broadcast

FIFA strips Globo of digital rights as it opens up its Brazilian media packages

October 20 – Brazilian broadcast giant TV Globo has lost exclusivity to the digital rights for the 2022 World Cup, with FIFA breaking out streaming rights and offering packages to Youtube, Facebook and TikTok. 

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Broadcast

UEFA Nations League finals smash TV viewing and social media records 

October 19 – UEFA is reporting that its just completed Nations League final tournament in Italy delivered a 30% growth in TV audience figures from the inaugural edition in 2019, helo in Portugal.

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Football Marketing

Monaco mine Russian base for Liga Stavok deal

October 15 – Russian owned Ligue 1 club AS Monaco has announced a partnership with Russian sports betting firmLiga Stavok, who will become a regional partner for the 2021-22 season.

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Finance

Lazio join Italian crypto club revolution with €30m+ Binance deal

October 14 – Serie A’s Lazio has struck a €30 million deal with Binance that will see the cryptocurrency exchange giant become the club’s main shirt sponsor as well as launch the $LAZIO fan token.

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Digital platforms

Qualtrics joins as Man City partner with mission to improve fan experience

October 14 – Manchester City today have partnered with Qualtrics who will become the club’s official Experience Management Software partner.

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