Real Madrid link with Adobe to drive individualised content proposition
November 10 – Real Madrid and Adobe have teamed up in a new sponsorship deal that will see the computer software giant deliver personalised content to the club’s fans.
Football Marketing
Lazio object to being branded facists in Amazon’s Maradona drama-doc
November 9 – Lazio have hit out at the makers of Amazon Prime’s dramatised ‘Maradona: Blessed Dream’ series for a scene in which the Rome-based club are branded fascists.
CBS Sports builds on its women’s football coverage with England’s WSL
November 9 – CBS Sports has expanded its football broadcast rights portfolio with the acquisition of the rights to the English Women’s Super League in a two-season deal.
REWE Group extend 1. FC Koln sponsorship through to 2025
November 9 – The Bundesliga’s 1. FC Köln have extended their 14-year main sponsorship with the REWE Group for a further three seasons to June 2025. The deal includes the continuation of the front of shirt branding.
Ooredoo answers FIFA call with regional deal for Qatar 2022 and Arab Cup 2021
November 8 – Qatari telecommunications operator Ooredoo has taken a tournament regional sponsorship with FIFA becoming the Official Middle East & Africa Telecommunications Operator for the World Cup Qatar 2022 and the Arab Cup Qatar 2021, to be held in December.
Premier League closing on £1.1bn of US broadcast deals
November 8 – The Premier League is on the cusp of confirming a record-breaking US television rights that will benefit all 20 topflight clubs.
Barca take their 122-year history crypto with launch of NFT programme
November 4 – Cash-strapped Barcelona are the latest club to enter the scramble to create NFTs, announcing a deal with Cyprus-based Ownix, a premium Ethereum-based NFT marketplace.
LaLiga launches expanded domestic broadcast rights tender
November 4 – LaLiga has formally opened the bidding process for the domestic sale of domestic audiovisual rights, for the first time extending the license period from three to five seasons and increasing the number of packages of rights available.
Nissan refuels CFG sponsorship extension with Guardiola-driven content campaign
November 4 – City Football Group has extended its global partnership with Nissan into a third term in a deal that coversManchester City, Melbourne City, New York City FC, Girona FC and Sichuan Jiuniu FC.
Betway extends Belgian Pro League’s Croky Cup sponsorship
November 4 – Online bookmaker Betway has signed a multi-year extension with Belgium’s Croky Cup, a sponsorship first signed in 2016.
IC Markets trades up in Spain with six LaLiga club deals
November 3 – Forex CFD broker IC Markets, has signed partnerships with six La Liga Clubs for the current 2021/22 season. The financial trader also has six deals with clubs in Germany’s Bundesliga.
Ajax dial-in Ziggo for another two years of shirt sponsorship
November 3 – Ajax have extended their main shirt sponsor Ziggo for a further two years, taking them through to at least 2025. Ziggo first sponsored the club in 2015.
Sportfive pick up Super Eagles and NPFL rights as Nigerians seek new partners
November 2 – Sports marketing agency Sportfive has picked up the commercial rights to Nigeria’s top tier league and the country’s national teams in a two-year contract starting this year.
Ibrahimovic’s AC Milan goal celebration turned into live-minted NFT on Socios.com
November 2 – Veteran goalscorer Zlatan Ibrahimovic claimed another record Sunday, being the first player to have a goal celebration turned into an NFT (non-fungible token) ‘minted’ live during the game.
Last brand standing: Liverpool license marks to PUGB mobile game
November 2 – Premier League Liverpool FC (LFC) announced have partnered with mobile game PlayerUnknown’s Battlegrounds (PUBG) Mobile in a deal that will see Liverpool’s marks introduced into the game.