March 4 – The Asian Football Confederation (AFC) World Cup qualifying competition has gained a new backer, with food delivery giant Keeta signing on as an Official Global Supporter.
March 4 – The Turkish Football Federation (TFF) has signed a deal with local company Zeno Grup Optik (ZGO), which will see Reacher, an eyewear brand under the ZGO umbrella, become the official supply sponsor of the TFF’s national teams for two years.
March 4 – Although Al Ahly SC consistently top the charts in Egypt and throughout the African region – as demonstrated by their 44 Egyptian Premier League and 12 CAF Champions League titles – European sponsorship has been challenging to attract, until now.
February 28 – The Northern Super League (NSL) has landed a major sponsorship deal with Coca-Cola ahead of its inaugural season in April 2025. The partnership will see Smartwater and Powerade become the league’s Official Hydration Partners, while Coca-Cola takes on the role of Official Soft Drink Partner.
February 28 – The Saudi Pro League (SPL) is making another push for international relevance, this time through digital content aimed at younger audiences. Footballco has teamed up with the SPL to launch Yalla SPL, an English-language YouTube show designed to bring the league’s “best goals, moments, and stories” to Gen-Z fans worldwide.
February 28 – Piracy used to be a problem relegated to the seven-seas, however in the 21st century, the piracy crisis is fought in the airwaves.
DAZN’s, Head of Global rights, Tom Burrows, speaking at The Financial Times’ Business of Football Summit on Wednesday, said piracy is a huge problem for the broadcaster.
February 28 – Turkey’s Galatasaray has signed a sponsorship agreement with smart home appliances brand, Dreame Technology. With the signing of the agreement, the company continues its expansion into the European football market. Galatasaray becomes the third club in Europe to sign a partnership agreement with Dreame Technology after Inter Milan and Borussia Dortmund.
February 27 – The New York Red Bulls have announced a new partnership with Evolv Technology, naming the AI-based security company as the Official Fan Screening Partner of Sports Illustrated Stadium.
February 27 – Manchester City have signed a two-year regional partnership with BIG Cola, naming the soft drink brand as their Official Carbonated Soft Drink Partner in Thailand and Indonesia.
February 26 – Match-worn shirts are fast becoming a micro-industry generating millions of pounds, however, it’s not always guaranteed that the shirt was actually worn in a game by the player in question until today.
February 26 – Youth talent development and global scouting are key weapons in the arsenal of clubs looking to get an edge, and that’s one of the reasons FC Bayern Munich have just released @fcbayernpathway.
February 25 – The English Premier League has severed its four-year deal with Fox Sports México following the broadcaster’s failure to make payments for this season.
February 25 – Dutch champions PSV Eindhoven have announced a strategic partnership with global sports agency Wasserman, aimed at enhancing the club’s commercial operations.
February 25 – Club América are taking a trip down memory lane as they reunite with Adidas in a multi-year partnership set to begin in the 2026 season.
February 24 – UEFA has locked in its final secondary sponsor for the Champions League, with Chinese e-commerce powerhouse JD.com joining EA Sports, Oppo, and Topps in the ‘Global Enhanced Product / Service Partner’ tier.