April 28 – The preference for longer term broadcast deals is increasing with Germany’s Bundesliga agreeing a deal with Nordic Entertainment Group (NENT) that will run through to 2029.
April 28 – Broadcaster Premier Sports has added the title sponsorship of the Scottish League Cup to its exclusive broadcast rights deal in an agreement that will run for at least two years and see the knockout competition renamed the Premier Sports Cup.
April 28 – The recent launch of the Premier League Hall of Fame with Alan Shearer and Thierry Henry as the first inaugural inductees, has been followed up by a fan vote for the next six legends to be inducted.
April 28 – Angel City FC who made headlines worldwide at their launch with their big hitting all-female ownership group, has hired the UK-based Women’s Sports Group (WSG) to work with club to build the brand.
April 27 – MLS side FC Cincinnati has sold naming rights to their new $250 million stadium to Total Quality Logistics (TQL), a Cincinnati business.
April 27 – The Asian Football Confederation (AFC) has increased distribution in Africa of its major competitions with the announcement of StarTimes as its new media partner in Sub-Saharan Africa for 2021.
April 27 – The Eredivisie has agreed a three-year agreement with gaming developers First Touch Games with its 18 clubs appearing in the new version of mobile football game Score! Hero 2.
April 21 – The Asian Football Confederation (AFC) has partnered with PPV and subscription-based digital broadcast platform Fanseat in eight European territories.
April 20 – English Premier League clubs are planning a social media blackout next month in response to continued online abuse of players.
April 16 – New Tottenham Hotspur sponsor Dulux were left red-faced, having to apologise for a series of social media posts mocking Tottenham after its new commercial partnership with the London club was announced.
April 14 – With the MLS season kicking off on Friday, the league has announced a five-year deal sponsorship with Procter & Gamble, reportedly worth $80-100 million.
April 14 – South America’s delayed World Cup 2022 qualifiers, now scheduled to restart in June, will be available for viewers in the US on pay per view channels at $25.95 per game.
April 13 – MLS side Inter Miami have secured a three-year stadium rights naming deal with US car retailer AutoNation. The agreement will also branding on first team training kits.
April 12 – Manchester City has added Middle Eastern e-commerce platform noon.com as a regional partner.
April 9 – Three British clubs have decided independently to boycott social media platforms because of online racist abuse.